Your website is the hub of your business and making sure that your user has a good experience on your site can determine if they're going to be a customer. On your website, you not only need copy that speaks to your customer, and builds their trust in you, but you also need these elements that ensure they have a good experience on your website and give them the opportunity to engage with you and your services.

Today, we cover ten things that a successful website needs to have (and an additional bonus tip!) to help you turn readers, into customers. 

Show Notes:

Today's episode also references the book, Marketing Made Simple, by Donald Miller

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Does your website convert readers into customers? Your website is...

Today's episode on motivation was inspired by Chris Hogan, author of Everyday Millionaires. Start your week, or even every day, with a dose of motivation in business, finances, health, and wellness. Today's motivation is NO EXCUSES! 

Resources From Today's Show:

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Full Audio Transcription of this Podcast Episode:

Amber (00:07):

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it...

It’s 2020 and social media is all the rage, but is email marketing still relevant?

In today’s episode, you will hear the benefits of email marketing in addition to tips on how you can use email marketing to your benefit and use it to drive engagement to other aspects of your business. We discuss the ways in which email marketing allows you to be more personal with your audience and categorize them in ways that aren't possible on social media, as well as how email marketing can help you re-purpose content and set a schedule to stay in front of your audience.

You can also use email marketing to drive traffic to your social media, using those Facebook and Instagram algorithms to your benefit for once! You can't control what...

We all make mistakes. As entrepreneurs, it can be devastating when it happens. In this episode, I share a story of when I made a huge mistake in the title of a press release, and how you can avoid making similar mistakes in your copy. The copy you put out about your service, your business, or your products creates the impression your customers have about you and your brand message. It's important that it's done correctly. Copywriting for entrepreneurs can be daunting, especially if you don't have someone to review your work. Today we discuss how you can avoid mistakes in your copy and write effectively for your business.

Show Notes:

Facebook: https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Full Podcast...

Copywriting is in almost every aspect of your business and writing great copy can help you convert readers, into paying customers. Copywriting for businesses, if done correctly, can help you build a community of customers and loyalty to your brand. Great copy conveys emotion, action, and understanding. In this episode, you learn why it's important for you and five tips for writing that can help you sell your products or services.

Show Notes:

Facebook: https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

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What is copywriting? Why do you need it? Copywriting is the content that’s written for advertising, information, publishing, marketing, and promoting someone, something, or some service...

Hi Friends. I’m so glad you’re here. I want to take a moment today to introduce you to this blog, The School of Copy and Messaging, and to introduce myself, your author, Amber Glus.

This blog is designed to help entrepreneurs know how to do effective copywriting in their business, craft their unique message, and promote it online and build a business that brings happiness and freedom. If you are an entrepreneur looking for tactical steps to accomplish this, or a freelancer who wants to offer these services to others, you’re in the right place.

Show Notes:

Facebook: https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Full Podcast Episode:

I’m a one on the Enneagram, which means I’m...

Today's bonus episode has nothing to do with copywriting, marketing, or message development for entrepreneurs!

It does, however, have to do with business. Before we close out the month of October, which is breast cancer awareness month, I wanted to take a moment to share some lessons I learned from being a breast cancer survivor that I use today in my business.

I hope these lessons will help you in your business and personal life as well. I also want to take this opportunity to share how you can create a reminder to add a self-breast exam to your monthly routine.

Early detection is so important and can save your life. It saved mine. Follow me on Instagram and share your thoughts with me about the episode ...