Email marketing is an important piece of any business. It's your way to stay top-of-mind with your customers and be the first one they think of when they need to buy your product or service. You own your email list, not social media, and you must nurture that list with the right content to keep your customers engaged. In today's episode, we talk about how to provide value in the emails you send to your list, what kind of content to send, and how to use stellar subject lines so your emails get opened! Grab your pen and dive in!

Resources From Today's Show:

Grab your Email Marketing Swipe Files & Tips

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When clients land on your website, do you gain a lead? Or lose the business? If your website isn't converting prospects into leads, it may be because it's too confusing. Your website is an important first stop for a potential customer. They may see you on social media or consume your content somewhere online, but most customers go right to your website to check you out and learn more about you.

If your website is confusing, unclear, or too cluttered with irrelevant information you will lose leads before they become a customer. There are seven elements to a highly converting website that we discuss in today's episode that will make it clear what you do, who you serve, and what customers need to do to work with you.

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Today's episode talks about three energy hacks for high performance! As an entrepreneur, we are challenged daily. Being at our best ensures we are successful in our business and have the energy to enjoy the life we're building. These three energy hacks are easy to implement and will give you more energy, better focus, and help you get through those tired afternoons when you have them.

 Resources From Today's Show:

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If you are a freelancer who's trying to do All. The. Things. and you need systems to run your business smoother, this episode is for you. Or, if you've been thinking about how to get started with your business idea and you need some direction to begin, this episode is also for you! Today I chat with Aubree Malick from the Freelancer to CEO podcast. Aubree is a rockstar at all things freelancing, systems, organization, and process and she was so generous to talk about how someone can get started with their own freelancer gig, or improve an existing one. Calling all entrepreneurs, VA's, OBMs, and fabulous freelancers, you aren't going to want to miss this episode!

Aubree Malick is a wife, boy mom, and a former elementary teacher who took...

Creating relevant content just got easier! Nikhil Aitharaju, the co-creator of Topic, joins me on today's show to discuss how Topic helps you create relevant content that goes deep with additional subtopics that get you found on Google. Talk about a game-changer! Nik also gives excellent advice for online businesses looking to up their game in establishing their authority in their industry. He teaches us how to use backlinks for more prominent SEO positioning and how you can level-up your research for content and interviews. Nik was so generous to share such great information!

Resources From Today's Show:

Get 50% off your Topic membership: https://linktr.ee/amberglus

Follow Nikhil at https://www.instagram.com/nikhil.aitharaju/...

Do you need a process for creating content and turning it into a sales funnel? Yes. Yes, you do! Creating content is hard, but with a process that helps you create relevant content for your audience and repurpose it to help you build a funnel of customers, it can be a lot easier. The content you create can help you establish your authority in your industry, grow trust with your audience, and shorten your sales cycle when it’s time for a customer to buy. Today’s episode gives you a few tactics to do for homework that will get you started with what content to create. We’ll continue with this series over the next few weeks to show you what to do next and give you some resources that will make content creation...

Are you a multi-passionate entrepreneur who has a hard time answering the question, "What do you do?" because you have too many answers to give? In today's episode, we talk about creating an answer to this question that covers the commonalities of what you do in your passions or services. It is possible to have many passions and services and still have a clear message. You just have to know how to structure your message and all of the services you provide into a message that is clear for your customers.  

Resources From Today's Show:

Marketing Made Simple by Donald Miller.

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Having a "personal brand" has become a buzzword in modern marketing. What does that mean? Do you need to build a personal brand? How do you get started? These are all questions we answer in today's episode. Whether you are starting a business, applying for a job, or are a freelancer, we discuss why personal branding has become so important and why it's the modern version of your resume. 

 Resources From Today's Show:

Today's episode references Podcast Pro University for a podcast course to create your own podcast! Access the course here https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

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Motivation Monday! Who you surround yourself with, matters. This week on motivation Monday we discuss a quote by Jamie Kern Lima, author of the new book, Believe It, and how the people we surround ourselves with make a difference in our lives, and in our business. Happy Monday, friends!

Resources From Today's Show:

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Full Audio Transcription of this Podcast Episode:

What's up friends happy Monday. Today's motivation. Monday focuses on a quote that I heard. Uh, Jamie Kern Lima, who has a new book out called...

Do you have blinders on when it comes to your business? It’s easy to do. Especially if you are a solopreneur, it’s easy to get wrapped up in the day-to-day busyness of a business. If you haven’t looked up from the chaos in a while to look at what your competition is doing, you need to. Understanding what makes your business different, how you serve your customer differently, and what makes your business unique is essential to continuing to grow and expand your marketing. In today’s episode, we talk about how you can stay in touch with what your competitor is doing and why it’s important.

 Resources From Today’s Show:

 Join The School of Copy and Messaging Facebook Group to gain...