How To Create A Stellar Lead Magnet

Building your email list is the most important activity you can spend your time on. In today’s online business world, getting someone’s email address is the equivalent of a customer handing you a $20 dollar bill! Consumers have become much more personal about their email and to get them to give you their sacred address, you must give them value in exchange.

In today’s episode you’ll learn:

• Tips for creating a consumer-friendly lead magnet
• What type of information you can share in a valuable lead magnet
• Ideas for where to market your lead magnet
• A resource for getting your lead magnet on Amazon
• Creating a landing page for your lead magnet to make it easy to share
• Where to share your lead magnet

Grab a pen and dive into all things lead magnets today!

Resources From Today's Show:

📘 E-Book Publish Your Lead Magnet on Amazon 

✨ Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business featured next!

📝 Try Kajabi Free for 14 Days!! Click HERE to check it out. 

Full Audio Transcription of this Podcast Episode:

(00:07):

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as unique as you are. I'm your host, Amber Glus. Professionally, I'm a copywriter marketing guru and communications professional, who has spent the last 20 years in media relations for elected officials and marketing for a national brand, creating copy and messaging that turns prospects into paying customers. Personally, I'm a breast cancer survivor and lover of all things, coffee, who believes that Friends is still the best TV show ever. I bring my get things done attitude here each week with episodes that share tactical lessons on how to craft your message promoted online and build a business that brings you joy and freedom. Whether you're an entrepreneur creating your own message, your copywriting and marketing, or a freelancer who wants these skills to increase your business, you are in the right place. Let's dive in together to today's episode. Hey everyone.

(01:19):

Welcome to today's podcast. Thanks for joining me before we get started today. I wanted to just give you a really quick reminder of a couple of things. First of all, if you would like to grab my free guide on how to build your homepage on your website, like what goes, where on your homepage, and what do you need to include on your homepage? You can download my free guide that will show you exactly what to put, where at amberglus.com/website. Also, a reminder that if you want me a StoryBrand certified guide to take a look at your homepage or a sales page or any other page on your website and send you a video that gives you suggestions of what else you could do to make that webpage stronger. I'm running an April special right now. It's only $127. You guys, this is a huge discount off of my normal rate.

(02:11):

And I will send you a video of me analyzing the webpage of your choice and sending you some suggestions on how to improve that webpage. You can sign up for that at amberglus.com. Underneath my services page, and you'll actually see a header. As soon as you come to the webpage, that will also give you a prompt to sign up for that. I do still have a couple of spots left. I was only doing 20 of those for the month of April. Um, I'm testing out some new things and just wanted to offer that special. So there are a couple of spots left if you guys don't want to jump into that here in the next few weeks, again, only for April, amberglus.com, and go to the services page to sign up for that. So today's podcast episode and welcome to those of you who are watching this on YouTube today.

(02:57):

Um, today's episode is lead magnets. So how do you create a lead magnet that actually grows your email list? And why do we need to do that? What are some of the things you want to think about when creating a lead magnet? How do I create a lead magnet? And then what do I do with it when I created those are all of the things that we're going to talk about in today's episode. So I'm super excited to dive into that with you guys today. Um, Hey, did you remember that if you share this podcast, I will give you and your business a shout-out on the air because I believe in building up other entrepreneurs. So I want to just give a shout-out to a couple of people who have left reviews today and remind you, these are reviews that were left before I started running, um, the special with reviews where I will actually give you a shout-out on the podcast.

(03:51):

So I'm going to read a review, um, that the podcast received previously, but I also want to just remind you guys, um, if you would like to go leave a review for the show, would you please do that? I would love a five-star rating and a review. And if you would screenshot, um, an episode that you're listening to and just share it over on your Instagram stories, tag me in it. Um, send me a message. Let me know what your business is. Leave me your website, and I'll give you a shout-out on the air as I read your review. Um, you guys, I just think it's really important to help all entrepreneurs. Um, we're all in this together. And, um, sometimes, you know, entrepreneurship can be kind of difficult and I want to support other entrepreneurs on the podcast. Um, as I look back on my career, there's always so many times where I can remember where, you know, somebody was willing to help me or to feature me, um, that just like gave me a leg up or kind of got me started.

(04:53):

Um, and I would just love to do that for other people because I just want to give it back. So I would love to highlight you and your business. Um, if you could leave me a review and then screenshot and episode, you're listening to share it on your Instagram stories. Tag me, send me a DM. Let me know what your business is. Um, and w maybe screenshot your review for me. I would love to give you a shout-out on the air. So, um, I'm going to go ahead and just start with some of the reviews that we already have, and then hopefully you guys will be sending in more. So today's review is by Organize with Grace. Um, the review says I become more interested in writing copies since starting my side business, and I'm learning so much from ambers podcast, looking forward to doing a binge of her episodes, to learn more.

(05:37):

I love how she keeps it real, her gifts, experiences, and skills shine through the episodes I've listened to so far. Thank you so much organized with grace. I appreciate that review so much. Uh, she left a five-star review, and I just really appreciate that. Thank you so much. So if you guys would, um, leave a review and share this show, I sure would appreciate it again. If you share it on Instagram and then tag me Amber Glus and send me DM, let me know what your business is. I would be happy to give you a shout-out and include your website if you send that to me in your DMS. So let's get into today's episode. Um, this is going to be a good one. So today we're talking about lead magnets. Um, first of all, sometimes these are called freebies. So same thing, really, um, you, the lead magnet, those terms are interchangeable, and this is something that you create that is valuable to them, your customer that is going to help give the customer so much value that they want to give you your email address, email address.

(06:40):

Okay. So why is this important? Um, because a couple of things you're building your brand with your lead magnet, you're establishing your authority. You're kind of staking your claim in the industry and saying, Hey, this is something I have some experience on or have some value to offer you. And I'm going to do that for free in exchange for your email address. Now, you guys know, since I'm a StoryBrand certified marketing guide and Donald Miller is a mentor of mine, um, hope to actually meet him in person someday. But, um, he always says that an email address today to think of, if it likes a customer giving you 10 or $15, um, actually I think most recently when I heard him say this, he said it was like 15 to $20 for somebody to give you their email. Yes. Like if you think of it, your customer really has to feel like you're doing giving them some serious value for them to basically hand you a $20 bill, which is their email address.

(07:39):

Like they see that as it has to be that important to be about a value of $20. So I say this because yes, it's true that you can have a lead magnet that is, you know, one page and just gives some tips if it's valuable enough. Like if it's information that, you know, the customer really, really needs, like, for example, example, I've seen some freebies that are just one page that are resource list. Um, I actually, I'm getting ready to send out an email to my email list that gives you my top five resources that I use in my business. And this can be really helpful for people like somebody out there might be thinking like, okay, I'm an online entrepreneur and I'm starting my business and I'm, you know, I need to build my website and I need a lead magnet. And I want to build a course and a membership.

(08:31):

And I don't know where to start. That's going to make this easy in the long run. Well, I recommend Kajabi. Kajabi is an amazing resource for businesses who know they want a membership. They want a course. They want their website, email lists all in one place for one low monthly cost. Um, so I recommend Kajabi. Now. That's tough of my list when it comes to my resources, I use in my business and that's really to somebody out there who was doing research, like I was a couple of years ago, trying to figure out what is the best platform to put my website on that. I don't have to go back and like redo everything later. And so that, that list that I give an entrepreneur, it includes Kajabi. It includes, um, a podcast pro university, which is how I learned how to do my podcast.

(09:19):

And a lot of people ask me like, Hey, how did you, how did you learn how to do this? Where did you go? And so I recommend Podcast Pro University by Stephanie Gass. And I will link that in the show notes for you guys actually link all of this in the show notes where you can grab this resource list. Um, and so a lot of people ask me about that. So I put it in my resource list. Um, Grammarly is one of my favorite things, even though, um, sometimes Grammarly corrects things, but I don't want it to correct. Um, but I love Grammarly. Uh, even as a copywriter, I use it all the time. It helps me write better. It helps me catch mistakes. Um, it just helps me think through, you know, is my writing clear. So I recommend Grammarly. It's a really great resource and it helps people write better, um, that you can just have a, have it on your computer.

(10:06):

It works with Microsoft word. It works with Google docs. Um, I don't know what the Mac version of that is. I don't know, but I'm pretty sure it works with Mac too. So, um, that's a good resource. And then I also give people, um, like a, uh, legal resource. So contract vaults is a really cool resource. If you guys haven't heard of the legal printer, um, she's actually going to be on the podcast in the next month. And she, she's really cool. She's a bunch of online contracts that you can get and kind of cater to your own business. But, you know, they're made by somebody, you know, who went to law school and who understands this stuff because Lord help me. I do not. Um, and so Legalpreneurs, she has this thing called the contract vault where you can, um, get for a really low price, get access to all the contracts you need to run your business.

(10:54):

Um, that was really helpful for me when I was starting out in my journey as an entrepreneur. So I just have a resource list that gives people those things that I know I struggled with when I was starting my business in the, I think other people are struggling with, it's a really quick list, you guys, but it's helpful. So don't overthink your lead magnet. Don't think that it has to be a hundred pages long in order for your customer to feel like it's valuable enough to hand you that $20 bill in the form of their email address. So think of something that's just really valuable that, you know, your customer struggles with, and that's a really good place to start. It could be informational like the resource list I just told you about, or it can be, um, a problem that you're solving. So that would be an example.

(11:40):

My lead magnet that I just talked to you guys about in the intro of the show that shows you exactly what goes, where on your home page, and how to lay that out in a way that's going to help convert viewers into customers. That's solving a problem because I know a lot of my audience struggles when they go to do their website, um, they don't know what goes where they're like if they know some basics, but they're like, I don't exactly know how to lay this out. Like what's more important to be, you know, at the top versus the bottom. And then if you've had, if you had a web designer design your website who doesn't really understand copywriting or marketing, um, sometimes they create the shell, but like you kind of have to rearrange it to make sure that it's going to convert your viewers into customers.

(12:22):

Um, the guide helps you do that. So I know my audience struggles with that and that's me solving a problem by creating that freebie. So that's an example. Um, another one, the thing to keep in mind when it comes to your lead magnet is the format of the lead magnet itself. So, um, it needs to be something that is scannable and that is easy to read for your customer. Now, this can vary if you're giving your audience something that is, is really detailed. Um, again, the, what goes, where on your website, the freebie that I have is a little bit more detailed because it, because of the nature of that lead magnet, it has to actually outline everything on the homepage and show you exactly how to leave that out. That one is a little bit more involved. Um, but yeah, the way I set it up, it's got images and it literally lays it out and tells you why this goes here, why this goes there.

(13:17):

Um, and so it makes it a little, a little easier to read cause it's got the images. Um, and so lay it out in a way that's simple and easier for your customer to consume. And remember that they're probably going to scan it. So just keep that in mind when you're building it, like lots of white space, lots of images, um, don't make it something that's overly the w over wordy. Um, unless there's a reason for that. Like, unless you're really describing something that you have to have a lot of copy in there for, and that can happen, but for the most part, um, just keep in mind, like you want it to be easy to read and scannable. Um, but it can be more detailed if you're really explaining something, you know, in a lot of detail. That's okay. Um, another thing to keep in mind is when your customer gets to the end of your lead magnet, they should know what you want their next step to be.

(14:07):

So remember, you always want to call to action on everything you think that you're sending out to your audience, whether that's an email, um, a social media post, you want to make sure it has a call to action. So at the end of your lead magnet, make sure that you're putting in, what do you want this person to do next? Do you want them to follow you on social media, put your social media links in there. Do you want them to schedule a call with you, put your schedule a call link in there, like as a little button, um, if you want them to on a waitlist or, um, consider joining a mastermind, whatever it might be. Just make sure that you're giving them a call to action in your lead magnet. Um, their tip for this, make sure that you're not giving somebody too much information, like stick to your, if you find yourself being like, okay, here's the information on this topic.

(14:56):

And now I'm going to add this topic, separate those topics into different lead magnets so that it's easier for your customer to consume and it doesn't make it, um, too overwhelming for your customer. Okay. So if you find yourself addressing multiple topics, consider making multiple lead magnets. Now I know I've had people ask like, how many lead magnets should I have? What is the right amount of those? Or I've heard people say, you should only have one lead magnet, or you should have a lead magnet for everything. Listen, you guys, I take the same approach to this. As I take to what social media platforms should you be on whatever you're comfortable with, whatever you're comfortable with. Um, I have to do a lot of lead magnets because I'm finding after these podcast episodes, I'll have people who send me DMS, who are like, Hey, could you like send me the notes from this?

(15:50):

Um, because like I said, you show notes and you guys can have access to those. And then we transcribed the entire podcast and I put it on the blog. Um, but people are like, like, no, like you gave an outline for a sales page. Like, could you create, you know, something that I could just use as a guide? Well, I was like, I started noticing a lot of people were asking about that with those kinds of episodes where I'm talking about like a, how-to, and so I started to create eight, a lead magnet for episodes, kind of outline how to, so for today's episode, if you want to have kind of an outline of how a good lead magnet, that would be nice and simple for your customers is set out. Um, you can download that amberglus.com/leadmagnet. And that will give you an outline of exactly like how to lay out just a quick, very simple lead magnet.

(16:42):

And it will have some of the information from today, show notes in it. So that'll make it easy for you. So Amber gloss.com forward slash lead magnet. So to answer the question, how many lead magnets should I have? I think if you have time to create one for each, like each topic, each thing that, um, you're talking about, great, go ahead and do it. And if you don't then having just one is fine. If you're just going to have one, you put it everywhere, you put it in your Instagram bio, you put it in your show notes of your podcast. You run a Facebook ad for it. Like it does everything for you, and that's fine. But if you want to have six lead magnets, like you guys, there is no right or wrong to this. It is whatever works for you and for your business.

(17:27):

Um, you know, there's just, there's just no right way. That's the only, the only right way. Does that make sense? Like, I think there's a lot of right ways to do that. Um, okay. So anyway, back to lead magnets, um, make sure that you do put, you know, your stuff, social media links on there, make sure your web address is on there. I see a lot of people where I will go download a lead magnet and it's super helpful. And I found like maybe a landing page from a course, they were running and it was a freebie for a course or something, and it doesn't have their actual website on it. Now a lot of times that's easy to figure out, 'cause it's like most of the time it would be like AMA gloss.com forward slash you know, insert course name. And so you can kind of figure out like my websites and request.com.

(18:10):

But, um, if you have like a freebie and the name of that is like not your website name, make sure that your website is on your freebie. I see a lot of people who miss that and your customers, depending on where they find your freebie, may not know what your website is like. They may come across you on, you know, a pin that you put on Pinterest and that pin linked to the landing page for your lead magnet. And they don't know you yet. They don't know your podcast or your YouTube channel or where your blog is or what your website is. So always be thinking in terms of making it easier for your customer to do business with you. And that includes tell them exactly where to go to find you. So make sure that you put your website, um, either on every page at the bottom, or at least at the end of the freebie on like how to contact me page, um, that, that has your website on there.

(19:00):

In addition to like your social media links and email address. Um, however, you prefer people to get in touch with you a phone number if you want to provide it, et cetera. Um, the next thing to keep in mind too, with your lead magnets is, uh, make sure that you have something on there that tells them what it is that you do. Another thing that I see people missing. And I think it's because we think about, we think about our customer, we're creating this lead magnet for the value that, that we want to bring them. But we forget that when somebody finds this lead magnet through other marketing, again, through a pin that they saw on Pinterest or a Facebook ad, you ran, they don't know about you yet. And they may not know exactly what problem you solve. So let me just give you an example.

(19:48):

If somebody lands on the pin for my lead magnet that says, um, how to wire from a website, what goes, where on your homepage to convert, uh, viewers to customers? Okay, let's just say that was the pin. Well, they don't necessarily know that I run a marketing agency. And then I specifically help online female entrepreneurs create marketing that sells their products and services passively to help them build a business. They don't necessarily, we know that when they land on a lead magnet, that's helping them with how do you structure your homepage? So make sure that somewhere on there, you're introducing yourself and what you do, because not everybody that's going to find that lead magnet automatically knows that. Okay. So keep that in mind and make sure that you include that somewhere. It doesn't have to be a huge, huge bio that takes up a bunch of space.

(20:44):

It can just be, you know, a few sentences about exactly what it is that you do and who you serve to make sure that if somebody lands on that lead magnet, that doesn't already know you, now they know a little bit more about what it is that you do. All right. Okay. Um, next tip. I want to give you guys, um, this is something new. I just looked this up for a friend of mine and I haven't done this yet, but I wanted to include it as a resource. If anybody out there is thinking about this, um, after I do it, maybe I'll come back and update you on it. But I found a really cool resource. It's an ebook, and it is published your lead magnet to Amazon, by Eric Z, how to convert PDF, to can know formats. Um, this is something I've had on my list and I just hadn't had a chance truthfully to research it yet.

(21:32):

So I can't like say yay or nay to this yet if it works. But, um, I had a friend who asked me about it and I had had this resource saved. And so I gave it to her. Um, and I thought I added in here today for you guys to, again, I haven't tested this yet, but I wanted to just give it as a resource. So this is basically an ebook that teaches you how to take your lead magnet and publish it to Amazon. Um, now this would help grow your audience. Obviously putting your lead magnet on Amazon gives you exposure to a huge audience. Um, and also it was interesting that, um, it came like I was when I was doing the research, um, this came up as a recommendation and a lot of different blogs. So again, I personally have not tried this.

(22:19):

I'm going to put a link in the show notes where you can download this ebook and read more about how to publish your lead magnet to Amazon. Um, it is something I'm going to try. And so after I try it, I will come back and update you guys. But in the meantime, I thought, um, you might appreciate the resource if you want to put your lead magnet on Amazon. Like why not? Right. Um, I think anytime we can get more exposure to our business and our audience, um, in our lead magnets the better. So again, yet to be determined, I will come back and update you when I've tried it. But I will link to that in the show notes, if you guys would like to check out that resource too. So, um, last few things today, where do you put your lead magnet? Where's it go in your sales funnel and how in the world does it help you actually convert people into customers?

(23:08):

So where are you put your lead magnet first on your website? If you go download, um, my free resource that shows you what goes, where on your website and request.com afford slash website, that'll show you how to layout your homepage. Um, you can give that, like, if you guys have a web person give that freebie to your web person and just say, like, here's a good guide on like how I want my website structured, because a lot of, a lot of times web designers are like, you know, how do you want me to set this up? And people were like, I don't know, do whatever you think. And so this is also a really good guide that, you know, from a marketing perspective, this is a good way to set up your homepage and you can give that to your web designer. Okay. So amberglus.com/website, um, it'll show you on there that you should have your lead magnet on the top fold, so to speak of your webpage.

(23:59):

So you always want your direct call to action. The thing that you want your customer to do most, like if you had to choose the thing that you want them to do, most that call to action should be at the top, right? And also on the top of the middle of your website of your homepage. And so next to that call to action, that's on like the top middle right next to, it should be your transitional call to action, which is, um, an industry term for not your direct call to action. So, um, Donald Miller, again from StoryBrand says, this is like the, I'm not quite ready to marry you call to action. I just want to date you first. I want to try you out and see if I like, yeah. And then I might do your direct call to action if I decided I like you.

(24:50):

So this is like giving your customer another option. Like my call to action on my website is schedule a call. I want people to schedule a free 30-minute marketing consultation. Um, get to know me. I can get to know them and their business and let them know if I can help them. So my main call to action is to schedule a call, but my transitional call to action. If somebody is like, yeah, like I've been listening to this podcast, but I'm not quite ready to schedule a call yet, but I wouldn't mind some free, useful information. So my transitional call to action is the freebie that I was just telling you about for what goes, where in your website, you can download that for free. It's a really valuable guide. That's a really good way if you don't want to schedule a call to me, but you want to learn a little bit more about some of the marketing capabilities I have.

(25:38):

Here you go. You can download that for free. So that's where I have that is right in the middle, in the like header area of my website. And you can check that out if you guys are like, what is she talking about? Go to Amberglus.com. You'll see the direct call to action on the top, right. And in the middle, and then the transitional call to action right next to it. So again, download that free guide. I have, it'll kind of show you guys how to do that. Um, so I've got that on the top of my website so people can download my lead magnet. And then you'll also see if you scroll down that on the bottom of the website, it's there again. And it's got like an image of, you know, what, what the freebie looks like. A couple of things about what it's going to help you do in another download button.

(26:23):

So I've got that transitional call to action in two different places on my website. Now the rest of my call to actions are all my direct call to actions. Schedule a call, schedule a call schedule call. It says that like a million times on my website. So it's very, very clear what the direct call to action is that I want my customers to take. And then they, the option though of that transitional call to action, if they decide that they're not quite ready to schedule a call, but they want some free information. Okay. So that's kind of where to put it on your website. Now I recommend having a resource page, you can use something like link tree for this, or you can put it on your website, right? Where you can click on a resource page and have access to all of your freebies.

(27:07):

Um, this is something I'm actually in the middle of transitioning from link tree over to my own website. I started with link tree cause it's super good, super easy. Um, if you guys aren't familiar, you can go to link tree.com. Link tree is a, is a resource where you guys, I think it's like, well, I don't even know. I shouldn't say a price cause I can't remember, but I think it's super cheap. I paid for an annual membership and I want to say it was like $60 or something for an annual membership. Like it's really cheap. Um, anyway, you can put a link into link tree. Um, and it, when I go to your link tree, it just pops up like boxes that I can click on. And it takes me to all of your resources. So like if you go to link T R dot E it'll show you mine as an example, I've got my lead magnet linked in there.

(27:54):

I've got my website, I've got the podcast, I've got my social media linked. And then I've got, um, the resources that I am an affiliate for. So Kajabi, I'm an affiliate for Kajabi. So I've got a link in there that says, try Kajabi free for 14 days. And if they click on that link, it takes them to the sales page for Kajabi, where they can find it, and I get a commission for it. Um, then I've got, let's see, Oh, um, the prep, which is Aubree Malick, who is just on the podcast a couple of weeks ago, she was talking to you guys about how to, to set up your freelancer business. I know that's a resource. A lot of my audience needed that I didn't provide. So I brought on an expert too, the podcast, and I'm an affiliate for her prep course that just people like the basics of setting up a freelancer business.

(28:41):

So I've got that linked in my link tree. So link tree, you guys, if you don't have a resource page on your website, link tree is a hundred percent easy to set up, totally accessible. I've got everything over there. Now I've got a little bit more established. I am actually creating a resource page on my website and I will be moving all of that. So that's a big, sorry, big, long example. It's like you can use link tree for resources and you should have your lead magnet linked there or create a resource page on your website where you actually link out all of your resources that you recommend. Those can be affiliate links. Those can be, you know, things on your Amazon store. If you have an Amazon store for things that you want recommend, um, it can just be free, useful resources you want to tell people about, so back to the lead magnet, if you have a link tree, make sure that you link your lead magnet in your link tree.

(29:37):

The reason this is helpful is for like Instagram, for your Instagram. If you don't well, have your website up yet where you've got those resources, use link tree and put your link tree link in your Instagram page file. And then you can point to people on your Instagram post. You can save the link for this is in my bio for like everything that you want to link to. So you don't have to have just one website link in your Instagram bio that only goes one place. You can link it to something like link tree or Bitly. That's another one that's really popular Bitly. Um, I think that's bit L Y I believe if you guys want to look that one up, um, and now you can put that link in your Instagram and when somebody clicks on it, it has like a bunch more links that are obvious for what they can click on to get other resources rather than just your website link.

(30:27):

Okay. So for anybody new who's listening, I'm going to just take a second here to say, um, I'm probably not going to use the right technical terms for this, cause I'm not like a techie person, um, Instagram and I don't know what, okay, so let me back up Instagram, doesn't let you put links in your posts and stuff. No, I think it's like until your account's big enough or maybe you have to be like a verified account. I don't know, but I know I'm not big enough to do it. So if it is possible, um, and so for anybody out there, who's like, I don't understand, like I wrote a web link, um, a URL in my post and it's not like an active link. Somebody would have to like, copy it, paste it. Um, you can't. So to mitigate that, you can just say whatever you're promoting, you can see the link for this is in my bio and you use it to build the link tree, to build a link tree.

(31:23):

And then whatever resource you're promoting on Instagram, you just say link in bio. And the link in your bio is actually your link tree page. And when they go to that, they have access to all of the links that you want to promote. So what I would do when I was using link tree is like, if I was promoting something today on Instagram, I would just move it to the top of my link tree. So if somebody went to the link, the first link they saw was the one I had just promoted. But then they also had the other ones underneath for my website, my lead magnet, the podcast itself. Okay. That's just a side note because you guys, truthfully, when I was starting out with this stuff, I was like, I don't know, am I the only one that doesn't know this information? That's how I feel all the time.

(32:06):

Like I, and I was spending out worse hours Googling all of this stuff. Um, and some of it was hard to find and I think it's because like, honestly I felt like everybody else does, must know how to do this. So nobody's creating how-to content on this. Anyway, if you ever have a problem like that, would you send me an Instagram DM? And if I can help you out, you guys, I certainly will, because I can't tell you how, how much I wish I had somebody when I started that would have just explained, Hey, here's why you, here's what you need for like this, you know, linkable, clickable link in Instagram. Um, that kind of stuff would have been so useful when I was starting out any who I totally got off on a tangent. Sorry. The whole point of that was to make sure you have your link, make sure you have a link to your lead magnet for your social media channels.

(32:57):

So if you don't have, um, a resource page on your website to link all of your lead magnets that you have used something like link tree, because it's super easy to set up and use that to promote on all of your social media channels. Now, I also recommend that when you do a lead magnet, um, you have, it's like have your, um, I'm sorry, your lead magnet should have its own landing page. I don't know why that was so hard for me to get out anyway. Um, let me explain this. So when you're promoting your lead magnet, you don't want to just send somebody to your website. So I don't tell people, just go to Amberglus.com and find all of my lead magnets, because the likelihood that somebody is going to look through my entire website to find whatever lead magnet I might be promoting on a podcast episode or on Pinterest, um, is unlikely.

(33:54):

Like if somebody comes to your website and they can't find instantly what they're looking for, um, they're probably going elsewhere or they're just not going to spend the time, you know, to keep looking, they're going to think I'm going to come back later. And then sometimes they do, sometimes they don't. So make sure that you have a web, a direct landing page for your lead magnets. So when you were promoting something like today, when I was promoting my lead magnet, that shows you exactly what goes, where on your website. Um, I gave you a direct URL for that, a direct webpage. So Amberglus.com/website. When you go to that web address, it takes you to the page where you actually can download that lead magnet. It doesn't take you to my home page, where you have to look for it. It takes you to that page to download that lead magnet.

(34:46):

Now, the reason this is important is let's say, um, let's say I am promoting this lead magnet on a podcast episode. I don't want somebody to not to get lost, like to go to my website and see a different lead magnet. And they're like, well, but I wanted that one that like outlines my, the web page. That's the one I really wanted. Now they have a link to go exactly to the lead magnet they wanted. Now at the bottom of my landing page for that lead magnet, I do have my other stuff linked, like my neat Amber Page. Um, my courses, my podcast, um, you can click the logo and go back to my homepage. Um, so that stuff is on there, but I want to make sure that the page I'm actually sending people to is the page they need to go to, to download the lead magnet that they were actually looking for.

(35:31):

This is also really helpful when you're promoting your lead magnet, like in Facebook groups, um, don't make all those people go to your website and find the lead magnet. We're in a Facebook group and you were specifically promoting a lead magnet and you chose that lead magnet because it fits that group. And you know, it's going to be valuable to that group, make sure that you're taking that those people to a landing page, just go and directly download that lead magnet. Now, if you have other resources, you want to send them great do that. Once they download your first lead magnet and they get on your email list, but just get people started with a very simple, like here's a really helpful resource go to this landing page, download this league lead magnet, make it simple for them to do business with you. Okay. All right.

(36:19):

You guys, that is a lot of information today. I hope you found that really useful for some tips on how to create those lead magnets. Um, I recommend that you, put those pretty much everywhere, promote them in your Facebook groups. Um, yeah, if you have a podcast or a YouTube channel or a blog always be, you know, promoting your lead magnets or putting in a link to those in your blog. If you have a book log, um, create a pin for each of your lead magnets and start promoting those on Pinterest, um, you should have a lead magnet cycling like two to three times a day in your different groups on Pinterest. So that's stuff is constantly in front of people and building your email list for you. Um, another thing, shout out, to Ma Richards. Um, this is something she taught me again.

(37:06):

You guys like this is one of those things where I didn't, I didn't know this, maybe other entrepreneurs do. Um, I didn't know that on Facebook, you could change your profile,  for each group that you're a member of. Did you guys know that? I didn't know that maybe I'm way behind the times here. I know that. So if there's somebody else out there who doesn't know this, would you share this episode on Instagram and just say shout out, like this was really helpful information. Um, because I was like, I was totally taken back when I learned that you guys, I can, maybe this is not a big deal to everybody else. Um, Ma Richards, who, uh, she has a social media, um, membership, I guess you could call it, um, and a really cool Facebook group. So if you haven't, if you don't know who Ma Richards is, if you just search her on Facebook, you'll find her.

(37:56):

Um, she's a really great lady, shares a lot of useful information. And, um, she taught her group that you can change your profile for every Facebook group that you are in. And I was like, Whoa, I had no idea. So why is this so important? Um, a couple of things you guys, if you're not in Facebook groups, promoting your business, you should be, um, I have, I know I have limited time and I have to time block like 15 to 20 minutes really early in the mornings to go in and like interact in Facebook groups. Um, but it's worth it. It's worth it. You guys have talked to three people in the last couple of weeks that came from Facebook groups, um, that are, are just really fun entrepreneurs. I wouldn't have met otherwise. Some of them are hiring me to work on copy for their, their stuff, and others are helping me with some stuff I'm building and giving me some feedback.

(38:50):

Um, and all of them came from Facebook groups. So it's worth it. Even if you can only spend like 10 or 15 minutes a day in some groups interacting. Um, the really cool thing now is when somebody sees me like answering questions, um, or, you know, posting something in a Facebook group, if they click on my profile, that profile has been catered to that group. So just to give you an, an example, um, for Digital Course Academy, Amy Porterfield, um, I'm in that group, I took DCA last year and I got back in the Facebook group, um, because I'm working on another course. And so I wanted to be part of the group. And so now, because one of the services I offer is copywriting for course, creators for their course itself and for their sales pages, their email sequences. And so I put on my profile copywriter for course, creators.

(39:38):

So now when people click on my profile for that group, they know what service I provide. And I've had a couple of people who reach out to me. They're like, Oh, Hey, I saw your copywriter for course creators. Like, can you tell me more about that? Because I would love to have help when I get ready to write my copy. And so I, you guys, it's been a game-changer. Like, I didn't know you could do this. Um, and so for anybody else out there who also doesn't know if you, when you were in a group, if you click on your profile from that group page, you can edit your profile just for that group. And so if you like, for example, um, if you want to say, you know, I don't even know fitness instructor for overwhelmed moms in one group, but then in another group, it's more geared towards, um, healthy eating.

(40:30):

You could specifically say healthy eating for overwhelmed moms, like whatever categories your business is. Like, you're not changing your business. You're just pointing to your customer saying, I do this for you. Um, based on who you're speaking to, right? Like you're just making sure that your audience understands like I have services that were designed for you. And so when people in those Facebook groups click on your profile, they can see exactly what it is that you do. Um, another really cool thing is you can, once somebody clicks on your profile on the right-hand side, you can actually put links. And so you can put in there your website, you can put the links directly to your lead magnets. Um, so I definitely recommend putting them on there too on Facebook. So, um, once you click on your profile, you've got all of your links, listed your website, your lead magnets, et cetera.

(41:24):

And you guys, if you need help with this, um, and you want to grab a coaching session with me, go to my website and I can help you with some of this stuff because I wish I would've had somebody who like, yes, it's cool to watch YouTube videos. And there's so much information out there today, which is great, but sometimes you just need somebody to get on with you and like show you how to do this stuff, or talk to you about how to make it work for your business. Um, so grab, grab a coaching session with me. You can do that on my website and request.com. Um, if that's something that you're interested in. Okay. Um, so make sure you're putting the, your lead magnet all over social media so that people can access it when they see you interacting in different groups, um, posting on Instagram, all of that stuff.

(42:07):

Um, I think that's, it was that everything I was going to mention today. Oh, where does your lead magnet go in your sales funnel? This is something, um, a friend asked me this week and I thought it was a really good question. Um, so your lead magnet, in my opinion, is like the second step in your sales funnel. Um, the very top of your sales funnel. And for those of you watching on YouTube can see all of my hand gestures. Um, so the very top of your sales funnel is your content. Um, yeah, you guys know, I've talked to you a lot about content marketing and why that's so important. You need to be, you need to be creating content, whether that's YouTube videos, whether that's a podcast, whether that's a blog, um, you need to be creating content and providing valuable insights, information for free to your audience.

(42:56):

It's just the name of the game today. You guys, content is incredibly valuable. Um, that's right. At the top of your sales funnel, that's where most of your people are going to find you because you're providing solutions to problems they have and questions they have. They're going to find you through your content. Once they find you through your content, your lead magnet is step two. So your lead magnet is saying again, you just found me, you're getting to know me. You may not be ready to hire me yet or to buy my products or my services or my courses or whatever it is that you do and your business. So you may not be ready to do business with me yet, but would you take some free information to get to know me a little bit better and get on my email list? So that's kind of where you are.

(43:36):

Your lead magnet comes in. Your lead magnet is something you should be promoting in your content at the top of your sales funnel. So you guys heard me today, multiple times mentioned my lead magnet. I got, I've got multiple lead magnets, but the one I'm talking about today happens to be, well, I guess two of them, the first one was how to know what goes, where on your homepage and amberglus.com/website. That's a lead magnet. Um, talking about that today, even though my content today was about lead magnets. I'm talking about a couple of different ones through my content, which is my podcast and my YouTube channel. Okay. So be promoting your lead magnet in the content that you're providing, give people a reason to go download that information and give you their email address. Um, the other freebie or lead magnet that I was talking about today is the information today that we outlined.

(44:31):

And two, how to create a lead magnet that will grow your list. That's going to be in a PDF that you can download at amberglus.com/leadmagnet. Now you guys can go, it's in a nice layout. It shows you everything you need to do. So if you don't want to remember all of the stuff in the podcast episode today and write it down, um, you can go download that leads magnet. So again, I'm talking about it in my content. Now, when we promote this episode, um, Ashley shout out to Ashley. She's basically my online business manager and she's fabulous. Thank you, Ashley. I love you dearly. When Ashley promotes this episode, she's going to do a pin and she's going to put that on Pinterest. She will also do a pin for my lead magnets and put those on Pinterest. So when people are searching for them, how do I create a lead magnet?

(45:18):

They're going to find my podcast and they're going to find a nice PDF that they can download that tells them some really cool tips for what to put in your lead magnet. Um, so then I'm promoting the podcast and I'm promoting the content in the lead magnet that I'm providing you. So that's kind of how it works in your sales funnel. Like people are finding you through your content and then you're giving them something a little bit further that they can either download to get more information or download like a summary of what you provided in your content or summary, maybe of like what you do in your business. Um, helpful tips, the resource list we talked about. So it's kind of like step number two in your sales funnel. It just says, okay, Hey, I like this information. I'm gonna go ahead and give you my email address because it's valuable.

(46:01):

Now I'm on your email list. Once you've got that person in your email list, now you start nurturing them. You start dripping them with emails so that you're staying in touch watch with them. And you guys, I have a course coming up. I've mentioned this. It's coming in June. I think maybe July. I've got, I've got it laid out right now for June. Um, that's going to teach you how do you take content and put it into a marketing system that easily promotes your business online and gives you the ability to be visible and sell your passive products and services without spending all of your hours on social media. That's my course, that's, what's coming up. And part of that is teaching you, like how, how do you create the content? Where do you put the lead magnet? What do I do with people? When I put them on an email list, how do I stay in touch with them?

(46:51):

Nurture emails should be helping you stay in touch with people. If you didn't listen to my last podcast episode, which was, um, how to do email marketing, that works go back and listen to that episode. I'm sorry for those of you on YouTube. I don't have that one on YouTube. It's on the podcast. Um, so go listen to the podcast. Um, that kind of helps you understand, like, how do you stay in touch with your email list? What do I do with people when I get them on email lists? But you, your main goal is to create content, have a lead magnet. They can download, get them on your email list, and then certain nurturing that list at least once a week. Again, there's no right or wrong answer. You guys, if you can, if all you can do right now is two times a month.

(47:30):

Great. If you can do it three times a week, great, whatever you can do, my rule of thumb is once a week is a pretty good industry standard for when you should be emailing your list. Um, once somebody downloads your lead magnet and gets on your list, they should instantly get like some kind of a thank you email. It can be an introduction, like thanks for downloading this. Um, here's a little bit about what I do, who I serve. Here's how you can find me. Cause again, you don't know where this person found you. They might've found you on Pinterest. They might've found you on Instagram. Um, so give them a little like, Hey, thanks for downloading this. Here's a little bit about who I am that should kick out instantly when they download your lead magnet. Um, next a really good way to just stay in touch with people weekly.

(48:12):

You guys, if you're creating content podcasting, YouTubing blogging, send a summary of that content once a week. So you're just saying, Hey, here's, what's on the podcast this week. Here are the show notes emailed right to you. Here are the resources I gave. Here's a little summary about what we're talking about once a week, just a good way to stay in touch with people, um, using the same content that you're already creating. So for those of you who are not on my email list, if you want to be so that you get all of the show notes, um, and you don't have to remember this stuff or write it down and you get the link instantly to any new lead magnets, I create, um, go to my website, download my lead magnet, and that'll put you on my list. Um, and that way you'll get all of this and directly to your inbox every week.

(48:57):

Um, again, shout out to Ashley, my online business manager, cause I would not be able to do all this without her. She helps keep me running. Um, so anyway, you guys, I hope that was helpful. If you do want to download the information that just kind of outlines the tips on creating a lead magnet, um, you can go to Amberglus.com/leadmagnet, and that will give you everything we talked about today in a nice, simple format. So hope you guys found that useful. Um, don't forget to go review the show on iTunes and send me a screenshot of it on Instagram. Share it to your stories. Um, and give me a little bit about who you are and what you do, what your website is. And I'll give you a shout-out on the podcast because I just believe in helping other entrepreneurs build their businesses too. So thanks for listening today. You guys, I hope you have a great week and we'll talk to you soon.

(49:50):

Thank you for listening today, friends, and spending a piece of your day with me. If you found this episode valuable, please share it on all things social and tag me @AmberGlus with your thoughts. It would also mean the world to me. If you would leave me a five-star rating and a raving review on iTunes or whatever your favorite podcast listening app is ratings and reviews. Help me to grow the show and get great guests on here for you to get more information on copywriting, creating your message, and marketing it for your business. Follow me on Instagram @AmberGlus or go to my website, amberglus.com. I want this podcast to be packed full of value for you. So please consider sending me a DM and tell me what topics you'd like for me to cover on the show. I answer all of my DMS personally, and I'm happy to share my insights with you or answer questions that might help you with your own business until next time friends go share your unique message.