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Paid vs. Organic Lead Generation - What You Need To Know!

Most entrepreneurs get overwhelmed with generating leads for their business. The problem is that there are so many options, but it’s hard to know which option is best for your business without feeling like you’re wasting valuable time figuring it out. Today’s episode breaks down the pros and cons of the top ways you can generate leads for your business and how to do it with content so you can make an informed decision about what fits you and your business best when it comes to developing the kinds of leads you want.

The truth is, there is no right or wrong answer when it comes to how you generate leads for your business. It comes down to personal preference, the time you have, the finances you have available, and the model that fits your business best. Today’s show will give you a good overview of both paid and organic lead generation tactics, as well as how to use the content you create to generate leads.

In Today’s episode you will learn:

  • The difference between organic and paid lead generation
  • Pros and cons of organic vs. paid lead generation
  • Tips for how to build your business with organic leads
  • Options for paid lead generation and how to get started
  • How to use your content to generate leads

Resources From Today's Show:

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This blog post is a summary of The School of Copy And Messaging Podcast episode #73. You can listen to the full episode on Apple Podcasts or Google Podcasts



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