Is Your Website Losing You Business? How To Make It Simple, Strategic, And Effective

When clients land on your website, do you gain a lead? Or lose the business? If your website isn't converting prospects into leads, it may be because it's too confusing. Your website is an important first stop for a potential customer. They may see you on social media or consume your content somewhere online, but most customers go right to your website to check you out and learn more about you.

If your website is confusing, unclear, or too cluttered with irrelevant information you will lose leads before they become a customer. There are seven elements to a highly converting website that we discuss in today's episode that will make it clear what you do, who you serve, and what customers need to do to work with you.

Resources From Today's Show:

✨ Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business featured next!

📝 Try Kajabi Free for 14 Days!! Click HERE to check it out.  

Full Audio Transcription of this Podcast Episode:

(00:00):

Hey friends. Welcome back to another episode. Thanks for joining me today. Today's episode talks all about your website, the key elements that you need to have to make sure that your website is gaining you and not losing you business. Let's jump into all things website today. But before we do, I want to tell you, I have a special that I'm running for the month of April, and you have to stay till the end of the episode to hear all about it. And I also have a free gift for you to help make sure that your website is gaining you and converting as much business as possible. Thanks for joining me today. Let's talk about your website.

(00:48):

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build a business as unique as you are. I'm your host, Amber Glus. Professionally, I'm a copywriter marketing guru and communications professional, who has spent the last 20 years in media relations for elected officials and marketing for a national brand, creating copy and messaging that turns prospects into paying customers. Personally, I'm a breast cancer survivor and lover of all things coffee, who believes that Friends is still the best TV show ever. I bring my get things done attitude here each week with episodes that share tactical lessons on how to craft your message promoted online and build a business that brings you joy and freedom. Whether you're an entrepreneur creating your own message to your copywriting and marketing, or a freelancer who wants these skills to increase your business, you were in the right place. Let's dive in together to today's episode.

(02:01):

Hey everyone. Welcome back to the show. So in today's online business world, everything is about social media. It seems right. There's Clubhouse, there's Instagram, there's Twitter, there's Facebook, there's Snapchat. There are so many social media platforms. And sometimes I think we start to forget about some of the simple things in business that could either cost us business if not done right and can gain us business if done really well. So those examples that I'm going to talk about are your website and your email sequences. Now email is coming up in a couple of weeks, but today's episode talks all about your website and making sure that your website is gaining you business and definitely not losing you business. So we're going to outline today, what are the things that you need to make sure you have on your website? And we're not going to overthink this.

(02:55):

We're going to lay it out in simple elementary terms. What are the things that you need to have just on your homepage to make sure that when somebody lands on your website, they know what you do. They know whether or not you provide a service that they need, and they know how to take advantage of the services that you offer. So that's what we're going to walk through today. Now first, why is this so important? As I said, it's easy to think that your website is no longer relevant when there are so many social media platforms out there. I actually argue your website is still one of the most important things in your business. I don't know about you guys, but when I see an entrepreneur on social media and I'm like, Oh, okay, maybe they have something interesting to offer. It sounds like they have a service I've been looking for, or they're just providing really cool content.

(03:44):

And I want to check them out. The first place I'm actually going to go is not their social media. I'm going to go to their website because I want to see the no fluff, just, you know, the structure of what it is that they offer. And that's much harder to find on social media because, you know, on social media, people are sharing more about their personal life and you know, what they ate for lunch. Um, and that's always interesting too, but when I'm really looking for what is this person or this business about, I'm going to just go to their website. And so I still think a website is incredibly important in today's online business world. And so you want to make sure that you've got a website that really portrays what you do and that it portrays that really well so that when people come to your website, especially if they came from social media and they don't know much about you yet, that your website makes that very clear to them as a customer.

(04:40):

So we're going to talk about how you do that. Um, so first again, I want to mention stay through the end of the episode today because I have an announcement that I want to tell you guys about for a special that I'm running in April, and then also have a free gift that I think you guys are going to love. So, all right, let's talk about what's called a wireframe website. Um, now for those of you that are familiar with Donald Miller and story brand or marketing made simple, um, this is, uh, a term of theirs calling, um, a wireframe website. And so this is like the form, the layout of your website, they call it, uh, a wireframe website. And so if you've read the book StoryBrand or marketing made simple, you probably have heard this term and you may have heard it in other areas as well.

(05:27):

Um, web designers use that term. And so if, if you have, have read the books, you kind of know what this layout is. And, um, if, if you are familiar with that, this, this will be much quicker for you to pick up, um, if you're not familiar with it, but it sounds like something you want to learn more about. You can go pick up the books. Um, again, StoryBrand and marketing made simple both by Donald Miller. Um, I highly recommend those. He does a really good job of outlining this in the book, and that's what we're going to go over today. And for those of you who hear this today, and you're like, I really want that, but I don't understand, or I just need somebody to do it for me. Um, go to my website and schedule a discovery call. I am a certified Marketing Made Simple Guide, um, through, through StoryBrand.

(06:14):

And so I can do this for you. If you're looking for somebody to just handle it, who understands how to use the StoryBrand wireframe website, all right, let's get into this. So on your website, the first thing that you want to have the very, very top of your website, when somebody lands on it is your headline and your headline should be something that can pass what they call the grunt test. So the grunt test is if somebody came to your website and they knew nothing about you or your industry within five seconds, they should be able to tell what it is that you do, what problem you solve, and who you solve it for. If that is confusing and somebody lands on your website, you only have a couple of seconds to get their attention and get them to read the rest of your website.

(07:06):

So that's why this is important. That it's very clear, and don't be like you guys, this is not a place for you to have a cool tagline that somebody who knows about your business is going to understand. But somebody who doesn't know about your business is not going to understand this is a place to be very clear. Like if you're an accountant, um, I have a friend who I'm working on, story branding, her website, um, and when we boiled it down, what she really does is a really good job of making sure that she captures all of the deductions available to her clients. So in that, in that example for a headline, you could say something like accountants who capture all of your deductions. That's simple. Like you want it to be very, very clear. You don't want something here. That's cute. You want it to be clear after you have the headline right underneath that you want three items that support how you accomplish what's in the headline.

(08:10):

So for this example, it might be, um, custom tax strategies. It might be, um, one-on-one quarterly meetings. Um, and it might be, you know, special software that we have the analyzes, all of your books. I'm totally just making this up, but that's an example of like three things that kind of say how you do whatever you put in the headline. That's just supporting whatever it is that you, that you do. So that people kind of know, okay, this is what I do. And here's a couple of ways that I do it. Now, if you have a very special process that you use, then put that in there. Um, if that's how you accomplish the thing that you put in your headline, put that in there. So we've got your headline. We've got three things underneath that, that support that headline. Now your call to action.

(09:01):

You're going to have two calls to action in this section. The first one is up on the top right-hand corner and the second one is within or directly below the headline. So they're both kind of above the fold in your website, and you want that to be two direct calls to action. So a direct call to action is not to learn more. K that's not direct, that's more or passive. You want something that is like, schedule a call or schedule a meeting so that they can literally take action right now. And you will want that one on the top right-hand side to be your primary call of action. So what is your goal? If your goal is to get your customers on the phone, then that direct call to action should be scheduled. The second one you're going to have that's either in or just directly below the header is going to be what they call a transitional call to action.

(09:56):

So if you have a lead magnet that you, this would be a really good place to put your transitional call to action as your lead magnet. So that's kind of the, well, I'm not quite sure, ready to schedule a call with you, but I'm interested in what you have to offer kind of a call to action, and you're giving them another option. So then you're grabbing them and you're getting them onto your email list. If you have, um, a free course that you offer as your freebie, that's a good transitional call to action. Put it there. So you've got your headline. You've got a direct call to action on the top, right? You've got a call to action, right within the headline or below. And you've got a transitional call to action within that headline or right below it. So that if something, and he doesn't want to take your direct call to action, yet they can use your transitional call to action.

(10:46):

And you still grab them as a customer. Okay. Then you can nurture them then to them, to the point where they actually would like to schedule a call. So, so far we've got that kind of above the fold, outline of your website. Now, below that, you're going to tell your customer, what are they missing by not doing business with you? What are they missing by not doing business with you? Like, what are, what are the stakes here? If I don't do business with you, what is it? The pain that I continue to feel? What is the problem that I have to continue to live with? If I don't do business with you, this can be short. You guys, it doesn't have to be like, you don't have to hit them over the head with it. Okay. It can just be a couple of sentences or even one sentence that just tells them what the stakes are.

(11:38):

If they don't do business with you, and then you're gonna move them into a feeling of empathy, like, I understand what you are experiencing. And it shouldn't be that this way. And here's why here's what I can do to solve that. So now you're moving into why you or your services or your products are the same. So lean into the stakes that you just set up for them. So now you get to have an outline of what does it look like for me to do business with you? What is my outcome or my transformation? What does life look like when I do business with you now, you've got your customer interested enough in doing business with you, right? They're like, Oh my gosh, I'm, you're correct. I'm still going to have to live with this problem. If I don't get this solved, now I'm looking for a plan.

(12:28):

Now I need a plan of how I'm actually going to solve this. And I'm interested in hearing what you have to say. This needs to be very, very simple. You guys don't give a huge menu of services here. Like here's 20 things I can do that would solve this problem. Even though you may have 20 things, um, for now, just give your customers a very simple, three-step maybe four, but not more, more than for a very simple three-step plan where they, how to work with you. And that can be something as simple as schedule a call. Then we build a plan together. Then you have success, very, very simple three steps, um, in StoryBrand they teach you that when you confuse, them when you confuse, you lose, that's like the StoryBrand, um, tagline. And, and it's so true. Like when you give your customers too much to think about or too many options, they're just like, okay, I'm just busy and I'll come back to this when I have more time.

(13:26):

Well, we all know the chances of them coming back to it when they have more time is going to be very slim, slim to none. So you have to outline a very simple plan that makes your customers feel like, okay, this is going to be simple. I can work with this person. They know how to solve issues. Problem. It's easy to work with them. Here's a three-step plan. All you have to do right now is schedule a call that is going to be a lot easier than presenting to somebody, a 20 step plan of how you can solve their problem. It's too overwhelming and it's too much. So be memorable by being simple and give your customers a very simple, clear path for how to do business with you, where they picture themselves getting the results that they want very quickly and without a lot of pain.

(14:17):

Okay. Naturally, people are going, to avoid something that seems painful or confusing. So your job is to outline a very simple plan of how you get them from step one to step three. Okay. So now you've got your headline. You've got your three supporting items. We've got a call to action, a transitional call to action. We've set up the stakes of not doing business with you. We've given an empathetic statement that we understand what it's like to have that frustration, um, have some other calls to action each time, each time you have a section call to action, call to action to action. You always want to tell people where to go to do business with you and what their next step is. Then we've outlined the plan one, two, three. Here's how you work with me. That rhymes. I didn't mean for it to rhyme, but it did.

(15:06):

The next thing that you want to offer is some of your authority. So a section that is a few testimonials from customers, um, a lot of people use logos. They recommend logos and StoryBrand. So if you've got four or five logos of other businesses that you've worked with, that's a perfect place to put those or a couple of testimonials. If you have a video that, um, has maybe a customer testimonial that could be, you know, 15, 20 seconds, maybe 30, that just says, you know, I had this problem and, you know, Sally Smith coaching solved this for me. And here's how, and then you've got a couple of those for people to just click on a very quick video. And here are a couple of testimonials or, or just written testimonials about doing business with you. Now, a couple just notes here on your testimonials.

(15:57):

If you do video testimonials, I also put a quote, um, the right over the image of the video or to the right of it below it. So that if somebody is just scanning in, they see, you know, it's obvious those are testimonials. Um, and that's great, but if they're kind of in a hurry and they're not the type of person who was going to play with video, they're just going to scan over the text. At least that way, they still see the quote, okay. The person, and maybe you just pull out like one sentence that they said that was really relevant to doing business with you. That way, if somebody is just scanning the website, they're still seeing that quote and kind of feeling that authority still, that you have to solve that problem, even if they don't play that video. Okay. Now when you, I have a testimonial, the other thing I want you to keep in mind, whether it's video or written is, to think about what your customer is thinking at the time.

(16:53):

Like, are there objections that your customers typically have, like, is it a price thing? Do most people ask you well, versus this cost or this, this seems a little bit expensive? Or is it maybe a time thing? Like, this seems like it's going to take a lot of time. I'm not really sure I'm going to have the time to do this. Um, maybe the top objection that you get is that, um, you are a new business and your people are like, I'm not sure, you know, you're kinda new, uh, whatever that objection is that you, that, you know, your customers usually have a really good thing to do is to address the objection in a testimonial. So if you know that you're a new business and a lot of people you're having a hard time because you're brand new, um, then go out and work for somebody.

(17:42):

Even if you have to do it for free, you guys, maybe you do a task for free, just so you can get that testimonial. And then you've got somebody saying like, you know, this person is very talented. I was concerned that she didn't have the experience and she did an amazing job. Um, it can be something as simple as that, but when you're working with testimonials, um, testimonials are wonderful to highlight the differences about your business, but they're also a really good thing to highlight the objections because then you have this third party person that is helping the new customer overcome an objection. And it's, it's good for them to hear it from somebody else, not just from you. Um, the other thing you guys about testimonials is you should be writing those for your clients, um, at least offer, if somebody wants to write their own, that's fine.

(18:32):

Um, but most people don't want to, they want you to guide them with like, what am I supposed to say? What do you want me to say or do? Um, and so you should be writing those. And if you don't know how to write those, then hire your, a copywriter, um, yours truly who knows how to do those. Um, because those are really important to your business, that those are third-party validators that you want to get, right? So if you need somebody to write those for you, if you're not comfortable, um, reach out to me, but that you don't ever want to put your customer in a position. If they're not comfortable to write those, um, that you're asking them to some people are, and that's okay, but if they're not, you should be providing those to them. And then you can always say like, you know, I wrote this up, but if you want to change it a little bit to fit more of your personality like that's fine, but at least give them something to work off of.

(19:24):

Okay. Now here's the other thing. Um, and this was really hard for me. You guys, I met I'm in the middle of a rebrand as you know, um, which by the way is like a lot, it's a lot. If you've ever been through a rebrand, you guys out there who have been, are probably nodding your heads with me right now. Um, so I'm in the middle of changing my website. I've kind of alluded to this and there's going to be a new name coming soon for the podcast. We'll still be talking about all things, marketing and copywriting, but I'm going to be adding in some other new content, but I think you guys are really going to enjoy it as well. That's more focused on, how do you automate your marketing systems so that they run on autopilot? Because truly at the core of my business and the services I provide is I like helping people really create the message for their brand and make sure that it's very concise, very clear, and can serve as a platform for the rest of their marketing.

(20:22):

And then I enjoy really helping them figure out, like, how do I take the content I want to create and put that into a marketing system. So that kind of process is what helps you put your marketing on autopilot. So you're not always tethered to like, Oh, I have to post on social media today. And I didn't get my, you know, email out and I still have to do a blog post and I still have to post on Instagram. And, you know, none of us really signed up for a business wanting to feel like that, right. Wanting to be tied down to our marketing. And so, because of that, I, that's kind of the direction I'm taking the podcast in, in my business is helping women with really putting that on autopilot. After they've created the foundation of their marketing itself, after they have a, a message, that's very clear a website that's very clear and very well-organized around their business and their message.

(21:17):

And then they have a lead magnet, they have a sales funnel, and then how do we go out and create content and plan it in a way that really can put that marketing on autopilot? And so that's kind of where a lot of this is going and, and because of that, I'm in the middle of this rebrand. And so I am currently redoing my website and all that to say, um, another thing that, that I learned when I became a StoryBrand certified marketing guide was that they teach you not to have like a whole bunch of links at the top of your website that nobody cares about. And that's a little bit hard to hear, right? Like, but what about my, you know, about me page and what about like all of my stuff that I have up here, but isn't it so true, um, that, you know, it's about your customer, right?

(22:06):

It's about your customer and what you do for your customer and not about us. Um, and they, as StoryBrand teaches you, people will find what they call the junk drawer, which is all of the other stuff on your website. They'll find it. If they want to know about you, they're gonna, they're gonna look, people know if it's not the top of the website, it's going to be at the bottom. There's going to be a Contact Us page, there is going to be an About Us page. Um, but don't put it up at the top, make that stuff about what your customer is actually looking for. And they teach to put the rest of it at the bottom in what they call the junk drawer. So this was a little hard for me at first. You guys, honestly, I was like, Oh no. I mean, you know, I have courses coming.

(22:48):

And so I have the link up there for that, and I have the templates that are coming. And so I have the link up there for that. And then the about me page so that people, you know, know my history and my career. And then I've got the podcast link and like, I've got all this stuff. Right. And so, truthfully, I don't know if you feel like that hearing this, but I did, when we went through the training, I was like, Oh, but, but dang, like, first of all, it took me a long time to do my website and figure out all those links. And then second, like, well, I guess, yeah, probably nobody really cares about that stuff. When they come to my website, they're looking for, what problem do I solve? Right. And is this person going to help me solve this problem?

(23:32):

And so it was a little bit hard for me, but now I've really come around to why that is. Because when I put myself in the seat of the customer and I go to a website, it's true. I'm looking selfishly for like, does this person or this product solve my problem. And then even if I think they do and they've, and I've kind of read through and I'm like, okay, yes, this is interesting. Then I'm going to go find the about page or the contact us page. Um, but it's so true that when somebody first comes to your website, they're looking for resources, they're looking for whether or not you can solve their problem. So put that in the forefront and put everything else in the junk drawer, as they say at StoryBrand. And if you've read the book, you know, that's in there as well to put everything else in the junk drawer.

(24:19):

So that's the outline of a successful website that can help you gain business instead of losing business. Now, let's talk, talk about the, why, why is this the best way to do a website? Um, is that the only way? Absolutely not. Um, is it the best way I, I argue, yes. Um, and yes, I'm a little bit biased because I'm a certified StoryBrand guide. But, um, when I, when I started reading the books, um, StoryBrand and marketing made simple, I was like, couldn't get enough of them. Because as a marketer, it really gave me honestly, the, to kind of strip away everything and look at the simple foundation again, of what is marketing supposed to do when it's done. Right. And if the basis, the very, very core of that, it is supposed to tell your customers what problem you mean and how you help them.

(25:14):

That's what, that's what your marketing is for. Right. And in turn, people don't want to do business with you that incorrectly and in doing so, it helps kind of just really simplify the entire process, which is why the book is called marketing made simple, the second one. Um, and so it's, if you haven't read those again, I do highly recommend them. Um, but truly for me as a marketer, it kind of, gave me the ability to see through so, so much in marketing these days stays that, you know, gets a little bit bombarded, right? With social media and email marketing and website. And it's just a lot, there's a lot of stuff out there. And as a marketer, you kind of have to know a little bit about everything, right? To know what you want to specialize in with StoryBrand and marketing made simple. It really just kind of brought it all back to the why of marketing.

(26:09):

And I, I really love that. And it's the simplicity of clearly stating what you do and who you do, you at four in the problem that you solve for them and doing in a way that the customer understands you're there to help them solve that problem. You're their guide and helping them solve that problem. And if you do that correctly, they're going to win the business. So that being said, if somebody comes to your website and it's confusing and it's all over the place you guys, then I see, I see this a lot with customers because we, we are so in the weeds of our own business, right. And we're throwing in all of the things and I'm, I'm guilty of this too. I've done this in the past where you're like, okay, you know, I have these services and then I also have these courses, but then I also do this and I don't.

(26:55):

So do that. And people are like, they don't know you yet. Right? You have like five seconds. When somebody lands on your website, if it's not clear, they are going to leave. People don't do confusion. They just don't. We don't have time for it folks. Right. If you put yourself in the position of the customer, um, if, why do you think Amazon is so dang, easy to click on what you want, put it in your cart. You can even do the, I can't remember what it's called. It's like the quick checkout thing where literally you hit a button and it automatically uses like your saved address and your saved credit card or whatever. And in two seconds, it's on the way to you, right? Let me paint you a picture that I think will make all of this kind of make more sense.

(27:45):

I don't know if you guys do this, but I do. I will literally go look for AMA for something on Amazon before I will go to any other website. And you know, the reason it's because it's easy, right? It's because it's easy. It saves me time. And I know that I can literally with one click of a button, be like, Oh, I needed to order to that click and it's done and I can move on to say anything else. Why do you think they do that? It's simple. It is simple. And they have literally built a brand around the simplicity of doing business with them. Now you guys, I'm a big fan of Target. I'm a big fan of Walmart. I'm a big fan of, of, um, Athleta, Athleta. I never know how you're supposed to say that. Um, I'm a big fan of Duluth.

(28:33):

Um, like there's a lot of stuff I love, but when I think of it, okay, I'm going to go to the website and I'm going to have to go through a bunch of stuff and figure out, you know, what I want. And then I got to put in my address because I don't have an account with them. And I got to put in my card and how spoiled are we as a society that that sounds like it takes a lot of time, but truly when you put that against the option of going into Amazon and being like bloop, there's the thing I want. And it's in two seconds, I've bought it. And I know it's arriving in two days, because, you know, thank you Lord for Amazon prime. So that gives you guys the comparison of what your customer's thinking. When they go to your website, they want simplicity and, you know, dang it.

(29:16):

They expect it today. They expect it because everything is at our fingertips. And so if I, and on your website and it's confusing and you're all over the board and I can't exactly really tell what you do and whether or not it can solve a problem for me, I'm out, I'm out, you guys, you lost me. You lost me as a customer. Now you may have a chance at getting me if I'm on your email list or if I'm listening to your other content or something, but man, you've got five seconds to really capture somebody when they land on your website. And when they see your headline and they're like, Ooh, yes, this person understand my problem. And it says right in the headline, what my problem is. And you know, if you work with turtles, it should say that you work with turtles, no idea where that one came from.

(30:08):

That's funny. Anyway, um, I should be able to quickly tell now StoryBrand calls this, the grunt test. Like I mentioned, they, and they say a caveman is their example should be able to tell what you do. So my friend Marla, um, she, you guys are gonna get to meet her. I've mentioned her before. Hi, Marla. Marla is going to come on the podcast in the next couple of weeks. I've been working with her and we're doing, um, we're story, branding, her website. Um, I say story branding, wireframing her website, um, and applying the story brand framework to her business. Um, and we've been doing some coaching on how she can really just clear up her messaging. Um, Marla has a business where she's a physical product that she sells. And then she also has a course that people can go through and they can utilize her physical product in the course.

(30:59):

Um, but we needed to kind of just clear up the message a little bit so that when somebody lands on her website, it's very, very clear what she does and who it's for. And then as you get down right into the nitty-gritty of your website, you can add in the other things, we talked about the stakes of not doing business with you, the plan of how I do business with you, what it looks like to do business with you and have some kind of result or transformation on the other side. And so I've been working with Marla on this and, and this is what we discussed is she has a really, she has all of these pieces already on her website. Um, and I'm really excited for you guys to get to hear this because I think a lot of you were in this position where you already have a lot of the elements of it.

(31:43):

It's just reorganizing it. And in many cases, removing some of the content that's confusing and putting it somewhere else where it belongs. It's not that you have to completely get rid of it. It's just that it needs to be reorganized and simplified for your customer. So that it's much more clear and it's much easier for them to do business with you. It's got to be Amazon easy. You guys, it's gotta be Amazon easy to do business with you so that you don't lose customers when they land on your website. If you can do that, if you can make it Amazon easy and guide them through the process of what it likes to do, what it's like to do business with you, they will stay on your website and read the rest of the stuff. And then they will find the junk drawer and read about you in the history of your company and the about you page, et cetera.

(32:35):

But as Donald Miller says, nobody cares that your grandma started the company. I'm sorry. If that offends somebody whose grandma actually did start the company, nobody cares when they land on your website. Now they might care after they read that you solve their problem. And then they would love to read about the history of your company. But in the first five seconds, you can't lead with your grandma started your company. Okay? Cause that's not what I'm here looking for. I'm here looking for whether or not you solve my problem. So you can have that other stuff. It's not that it's not important. It just depends on where you put it. Okay. So that is, again, you guys can go read this. If you want to do it on your own, everything I just gave you is in the books. Either StoryBrand or marketing made simple, um, you can go buy it on Amazon.

(33:21):

Um, and actually I'll link to it in the show notes. So that's easy to find. Um, again, both of those books are by Donald Miller. Um, but if you want somebody to implement this for you, I am a certified StoryBrand marketing guide. And if you just are like, yes, I know I need to simplify my website. I know it needs to make more sense. It's a little all over the board. Um, then I would love to do that for you. Now let's talk about the gifts I told you guys to stay through to the end of the episode today. So for those of you who did, um, I want to tell you about two things. The first is if you want to know what are the things that you need to have on your website, go get my new download amberglus.com/website.

(34:05):

That's amberglus.com/website. And that goes over all the stuff that we just talked about today. So if you're like, I don't have time to go read the book. I just need to fix my website, go download that. And it's going to walk you through what I just gave you. K Amberglus.com/website. Now the next thing I have for you and that's free, you guys totally free my gift to you for listening to the episode today. Again, Amberglus.com/website. Now I've got a couple of other things for you. Um, I am running a special for the month of April only. Um, you guys, I've got a lot of stuff coming in. I'm really excited to tell you about it, but I want to get a little bit further along before I do so, um, I'm testing a couple of things and in doing so, I want to run a special for the month of April, where if you want some feedback on your website for one page of your website, I would highly recommend that you use your homepage, but if you have a sales page or something that you're just really itching to have somebody look at, it can be as a sales page.

(35:12):

Um, but I would recommend that, that you use the homepage of your website. Um, I am doing a homepage review and you guys I've, I've lowered my price on this for the month of April. So I'm only gonna take about 20 people throughout the whole month that I can do this for, you can schedule it off of my website and request.com, go to the work with me area and you'll see it on there. You can schedule it right, and pay for it. Um, once you fill out the intake form, it's very simple. You just schedule, fill out the intake form, and then you're going to get, um, a loom video back from me. That's going to review your website and give you some suggestions of like, where you need to add that, you know, call to action or, Hey, this is confusing. I would take this out.

(35:57):

Or, um, you don't have any authority on here. You don't have an empathetic statement or like whatever it is. Um, so very simple, you guys go to my website, schedule this, um, it is a wireframe website review. You'll see it on the work with me page. So just schedule that, um, once you pay for it and fill out the easy form, that's there, it's going to send it over to me within three days. I will send you back the loom video where it will tell you the areas in your website that I would recommend that you change. Okay. So very easy again, on the work with [email protected], website wireframe review. And within three days, I will send you back the loom video that tells you the feedback and where I think you could make some improvements. So I'm only for the month of April you guys for right now, I'm only taking 20 people for that.

(36:50):

Um, the price on that is $127 per review. So I've really lowered my price on that. Um, and in turn, um, I wanted to just kind of test out some new systems that I'm putting up on my website, test out some new ways, um, that I'm going to be working with people. So, um, go take advantage of that again, only 20 people for the month of April. Uh, you'll see it on the work with me page under wireframe website review. Now, if you just want to do it on your own, no big deal. You can go get the books StoryBrand or marketing made simple. All of this that I just talked about is in the book, but if you want somebody who's a certified StoryBrand guide to do that for you, then I would love to work with you or take a look at your website.

(37:33):

Okay. Now, if you want, if you don't want the book, but you just want this in front of you to go do on your own again, the new, um, um, new lead magnet, sorry that I have is Amberglus.com/website. All right. I hope you guys found that valuable, go look at your website, um, and try to look at it from the perspective of a customer. Would they be confused when they land on this? Are you, are you all over the board and mentioning way too much stuff on your homepage? Um, is it confusing or does, if somebody's gonna know within five seconds, exactly the problem that you solve and how you can help them do that. That's really what you're looking for from the outside. And maybe you need an outside perspective. Um, if you want to just have a friend review it, um, you know, that's great to somebody, especially who's not in your industry that can really look at it and say, Oh yeah, this is totally clear or no, I'm completely confused.

(38:32):

Um, I was telling my friend Marla, as we were doing some of her coaching, um, that she has a, I think 24-year-old son. And I said you should be able to have your 24-year-old son look at you, your website and know exactly what you do. It should be that clear. Um, so Donald Miller uses the example of the caveman, the grunt test. Um, but in this example, if you, you know, her businesses for women. And so I said if your 24-year-old son can look at your website and instantly know what you do, and the problem you solve, then you have successfully simplified your website enough that it would pass the grunt test. And then, you know, it's clear and it's simple so that it doesn't lose you customers, and it can actually make you business, but you guys, it is important today.

(39:20):

You've got to, I have a great website that is very simple, and that does not confuse people because in today, online world, we are bombarded with so much stuff that if your website is confusing, you're going to lose people. And if you're losing people off your website, you are losing business, you just are because we know, right. Cause we do it too. We think we're going to come back to this when I have more time to really sit down and go through it and understand it. Yeah, no, no. They're not going to come back to it. You guys, because by the time 10 minutes have gone by, they've got 50 other things coming at them. Right. We all know what this is like. So you have to do your customers, the service of making sure that it's clear the first time they land on your website so that you don't lose them.

(40:07):

Okay. All right. I hope you found that valuable. I'm going to put all of the links that we talked about today in the show notes for you. Um, as you probably heard when I gave the website, um, my website has changed. So it is AmberGlus.com. Tom, if you don't know how to spell Flus, it's G L U S - G L U S. AmberGluscom. That is my new website. And I'll have some new announcements coming over the next couple of weeks about the rebrand, but I'm going through, um, I hope you guys like it. I hope you find it exciting. Um, got a lot of new content coming your way. It's going to be incredibly valuable. Um, we just want to pour into you guys and provide value to you and your business and give you the freedom. That's a clue, by the way, the freedom of setting up marketing that doesn't make you feel so tied down, that you don't enjoy your business.

(41:03):

Cause I don't think any of us got into this to feel like we are tied down. So I want to help you set up your marketing so that you can enjoy your business on autopilot and your money getting isn't something you have to fret over on a daily basis. Has that sound? I hope it sounds good. Cause that's what's coming. All right guys. Thank you so much for joining me today. If you found value in this episode, could you do me a solid, take a screenshot of it and share it on your Instagram? Um, if you would leave me a review on Apple podcast, I would also really appreciate that because it does matter in the podcasting land. Um, the other thing I don't want to just say, Hey, go leave me a review. I want to share the love. So if you leave me a review and you screenshot that and share it on your stories and tag me, if you would also send me a message and tell me what your business is, what your website is.

(41:58):

Um, hopefully, it's story branded, hint, hint. But if not, um, just leave me a message that tells me what it is that you do, what your website is. Um, I will share that when I read reviews online, uh, on the podcast here, I'm going to share not only the review, but I'm going to share who left the review, what your business is, and your website. So I want to share the love and also give your business a shout-out as well. Um, if you were not on Apple y'all know, I love my Android users too, cause I'm an Android user. Um, screenshot the episode for me and just share that on your Instagram stories and tag me. So even though you can't leave an Apple podcast review, uh, and I know you guy, it's such a bummer, but um, Apple podcast is really the the only place to leave a review.

(42:46):

Um, and so if you don't have an iPhone, just use your Android and screenshot the episode, you're listening to share it on your stories. Same thing. If you send me a message and tell me what your business is, what your website is. Um, I will give you a shout-out as well on the podcast. So, um, we'd love for you guys to share it and I'll give you some love back as well. Thank you guys for listening today. I sure hope you found some value in today's episode. Go work on your website. That's your homework after today's episode. All right, I'll be back here next week.

(43:25):

Thank you for listening today, friends, and spending a piece of your day with me. If you found this episode valuable, please share it on all things social and tag me at @AmberGlus with your thoughts. It would also mean the world to me. If you would leave me a five-star rating and a raving review on iTunes or whatever your favorite podcast listening app is ratings and reviews. Help me to grow the show and get great guests on here for you to get more information on copywriting, creating your message, and marketing it for your business. Follow me on Instagram at Amber Glass or go to my website, the school of copy and messaging.com. I want this podcast to be packed full of value for you. So please consider sending me a DM and tell me what topics you'd like for me to cover on the show. I answer all of my DMS personally, and I'm happy to share my insights with you or answer questions that might help you with your own business until next time friends go share your unique message with the world.