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Is Email Marketing Still Relevant? The Benefits of Email Marketing and How to Use it to Drive Traffic to Social Media

It’s 2020 and social media is all the rage, but is email marketing still relevant?

In today’s episode, you will hear the benefits of email marketing in addition to tips on how you can use email marketing to your benefit and use it to drive engagement to other aspects of your business. We discuss the ways in which email marketing allows you to be more personal with your audience and categorize them in ways that aren't possible on social media, as well as how email marketing can help you re-purpose content and set a schedule to stay in front of your audience.

You can also use email marketing to drive traffic to your social media, using those Facebook and Instagram algorithms to your benefit for once! You can't control what...

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The Time I Used 'Pubic' in the Title of a Press Release, Instead of 'Public'...No Joke! Why Your Words Matter and How To Avoid Mistakes in Your Writing

We all make mistakes. As entrepreneurs, it can be devastating when it happens. In this episode, I share a story of when I made a huge mistake in the title of a press release, and how you can avoid making similar mistakes in your copy. The copy you put out about your service, your business, or your products creates the impression your customers have about you and your brand message. It's important that it's done correctly. Copywriting for entrepreneurs can be daunting, especially if you don't have someone to review your work. Today we discuss how you can avoid mistakes in your copy and write effectively for your business.


Show Notes:

Facebook: https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity


Full Podcast...

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What is Copy? Why it Matters and Five Steps for Selling in Your Copy

Copywriting is in almost every aspect of your business and writing great copy can help you convert readers, into paying customers. Copywriting for businesses, if done correctly, can help you build a community of customers and loyalty to your brand. Great copy conveys emotion, action, and understanding. In this episode, you learn why it's important for you and five tips for writing that can help you sell your products or services.


Show Notes:

Facebook: https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity


Full Podcast Episode:


What is copywriting? Why do you need it? Copywriting is the content that’s written for advertising, information, publishing, marketing, and promoting someone, something, or some service...

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An Introduction to The School of Copy and Messaging

Hi Friends. I’m so glad you’re here. I want to take a moment today to introduce you to this blog, The School of Copy and Messaging, and to introduce myself, your author, Amber Glus.

This blog is designed to help entrepreneurs know how to do effective copywriting in their business, craft their unique message, and promote it online and build a business that brings happiness and freedom. If you are an entrepreneur looking for tactical steps to accomplish this, or a freelancer who wants to offer these services to others, you’re in the right place.


Show Notes:

Facebook: https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity


Full Podcast Episode:

I’m a one on the Enneagram, which means I’m...

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Business Lessons I Learned From Breast Cancer

Today's bonus episode has nothing to do with copywriting, marketing, or message development for entrepreneurs!

It does, however, have to do with business. Before we close out the month of October, which is breast cancer awareness month, I wanted to take a moment to share some lessons I learned from being a breast cancer survivor that I use today in my business.

I hope these lessons will help you in your business and personal life as well. I also want to take this opportunity to share how you can create a reminder to add a self-breast exam to your monthly routine.

Early detection is so important and can save your life. It saved mine. Follow me on Instagram and share your thoughts with me about the episode ...

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