If you’ve ever found yourself afraid to speak up, or unsure how to use your voice and stand up for yourself, you’ll know how after today’s episode! My guest today is Karen Laos. Karen is a keynote speaker and communication coach who equips women to stand out with confidence. She helps women channel their fear and quiet their self-doubt. Karen champions female business leaders to own their value and find their voice to be seen and heard. Karen’s style is fun, encouraging, and results-oriented. She immediately moves past the “fluff” and gets straight to the issues at hand.
Karen’s advice in this episode about how to use your voice, be heard, and create better communication habits was like going to...
With so many options for freelancing and online businesses today, it can be difficult to know what signature service is best for your business. In today’s episode, we highlight some of the most popular signature services that you can do for your work-from-home, freelancer, or virtual assistant business.
Having a signature service gives you a path to becoming a specialist as a freelancer. It can help you increase your income, niche your services, and improve your marketing. If you’ve thought about adding a signature service to your business, but you aren’t sure what your options are, this episode gives you a great list to start with and discusses some of the pros and cons of these signature services.
Are copy and messaging the same thing? What’s the difference? Today’s episode answers these questions and reviews how copy and messaging are different. We talk about what copy and messaging are, where and when to use them, and how they complement one another in your business.
If you’ve ever felt like your message is “fuzzy” or sense that it may be confusing to your customers, today’s episode will teach you how to use copy appropriately to build a clear message every time.
In today’s episode you’ll learn:
Today’s episode is all about helping you set up your copywriting business for success. Before you jump into taking on clients, having these ten things set up early in your business will help you run your client journey more efficiently. These ten steps are not the most exciting when it comes to business, but they are very necessary. They will help you set up your business the best way possible now, so the essentials are taken care of before you get busy with your copywriting clients!
In Today’s episode we cover:
Prioritizing yourself, running a business and the demands of everyday life are tricky to balance. This is especially true when overwhelm has caused you to lose sight of yourself, what you want, and where you’re going. Marla Beech, owner of Hunkeedori and the host of the Overburdened No More Podcast is on the show today to walk us through her signature process that will help you get back to you, what you want, and help you create priorities and processes that will help you, “keep it all together.”
In today’s show you will learn:
Do you know the story your brand tells? Does your brand tell a compelling story that makes customers want to do business with you? If not, you need a BrandScript! A BrandScript is a StoryBrand term, and I’m your StoryBrand guide here to help you create the foundation of a message for your brand that will compel your customers to do business with you again and again.
Your BrandScript will help you when you get stuck writing your copy for sales pages, your website, a lead magnet, social media…anywhere! It’s the foundation of your message that will keep your copy on track and give it the element that it may be missing if you feel like your message has been falling flat or needs a refresh. Whether you’re...
If you want to add copywriting to your business as a freelancer, but you feel like you aren’t sure if you’re a gifted writer, then listen up! Today’s episode is for you! In today’s show, we discuss (and debunk) the myth that you have to be a gifted writer to add copywriting as a service as a freelancer or virtual assistant. Maybe you’ve thought about copywriting or content marketing because you want a flexible schedule, you want to work from home, or you want a signature service you can specialize in, but you feel like you have to have a natural tendency for the written word. You do need to enjoy writing, but being a natural, gifted writer, is a matter of opinion and not a necessity for all copywriting...
The phrase “passive income” gets thrown around a lot today. Is it possible to create a business with passive income? Is it possible…without having to spend a ton of money? It is possible and today’s guest, Stefanie Gass, walks you through how to do it step by step! Stef’s programs help you identify your calling and purpose and create a business and a message with it to make an impact…and an income! Stef is an amazing business and podcast coach (I know from personal experience), and she’s a light in this world that I’m so happy to introduce you to on the podcast!
If you’ve thought about creating an online business to work from home, gain more flexibility in your schedule and call...
It’s Freelancer Friday! Do you follow up with your existing customers consistently? Do you have a process to follow up with incoming leads? Or a follow-up process after you’ve sent a proposal for services? Whether you do or you don’t, today’s episode will cover the basics of how to set this up or improve upon an existing system that can make or break you as a freelancer. Having a solid strategy to communicate well with your customers and leads is important for every freelancer. It can be the deciding factor when you send a proposal, and it can tip the scales in your favor if you’re up against other freelancers for winning a contract.
In Today’s episode, you will learn:
Branding your brand is imperative in today’s online business environment. You spend time and money building it, so your customers remember you, and what you do. At least that’s the goal, right? How do you build a brand your customers will not only remember, but refer to? That’s what we’re covering in today’s episode.
In Today’s episode you will learn:
Resources From Today's Show:
Today's episode references Podcast Pro University for a podcast course...
Many entrepreneurs struggle with the copy on their website. They don't know how to explain their services, which makes their website ineffective. This guide outlines the five essentials you need on your website with prompts to explain your services clearly, so your website is an asset that grows your business.