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How And What To Charge For Your Copywriting Services (Freelancer Friday Series)

Hey Freelancer! So, you’re thinking of adding copywriting and content marketing services to your business…but how do you charge for this? What are your options? How much money can you make? Great questions! You’ll find the answer in today’s episode.

Copywriting and content marketing are incredible services to offer as a freelancer. They can help you maintain your time flexibility, you can work from anywhere, and it’s a business you can make a great living at.

In Today’s episode you will learn:

  • Examples of how to structure your copy and content services
  • Options for charging your customers that maximize your time, and your earnings
  • Realistic expectations for your income potential
  • How to set up your...
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Paid vs. Organic Lead Generation - What You Need To Know!

Most entrepreneurs get overwhelmed with generating leads for their business. The problem is that there are so many options, but it’s hard to know which option is best for your business without feeling like you’re wasting valuable time figuring it out. Today’s episode breaks down the pros and cons of the top ways you can generate leads for your business and how to do it with content so you can make an informed decision about what fits you and your business best when it comes to developing the kinds of leads you want.

The truth is, there is no right or wrong answer when it comes to how you generate leads for your business. It comes down to personal preference, the time you have, the finances you have available, and the...

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Marketing Your Freelancer Business Successfully When You Offer Multiple Services (Freelancer Friday Series)

Most freelancers offer multiple services, so they struggle to clearly explain what they do in a way that sets them apart in their industry. In today’s episode, you’ll learn how to put your freelancer services into a controlling idea, so that your message is clear to your customers, and you book out your services and grow your business!

In Today’s episode you will learn:

  • How to have clear, effective messaging around a freelancer business that offers multiple services
  • How to set up your menu of services and your website with multiple offerings
  • The key to branding your freelancer business
  • How to keep your message clear and memorable to your customers as a freelancer

Resources From Today's Show:

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How To Effectively Explain Your Business When You Offer Multiple Services

Many online entrepreneurs have multiple products and services, so they struggle to clearly explain what they do in a way that their customers understand. In today’s episode, you’ll learn how to put what you do into a controlling idea so that your message is clear to your customers and they buy more of your products or services so that your business grows.

We discuss how to talk more clearly about all of the services or products you have and what to do if they aren’t related.

In Today’s episode you will learn:

  • How to have clear, effective messaging when your business sells multiple products or provides multiple services
  • A trick to evaluate your message and test if it’s clear or confusing
  • The key to selling...
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How To Get Started With Copywriting As A Signature Service

If you’re a freelancer, virtual assistant, or online business manager who has thought about adding copywriting and content marketing services to your business, but aren’t sure how today’s episode is for you! We get tactical today about some simple strategies you can start doing TODAY to add copywriting and content marketing services to your business. We answer your questions about how much experience you need and how to start building your portfolio as a beginner.

In Today’s episode you will learn:

  • How to get started as a new copywriter and content marketer
  • How to introduce your new services to existing clients
  • Strategies to gain experience in copywriting and content marketing
  • Types of copywriting that are good...
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The Secret To Compelling Copy That Sells Your Business

Have you ever found yourself staring at a blank screen creating content? Or feeling like the message in your mind doesn’t make sense when you put it to paper? Or how about a constant feeling that your message and your copy aren’t compelling enough to sell your business… and feels a bit… boring? Then listen up friend, this episode is for you!

We’re discussing the key elements your copy and messaging needs to have to capture the attention of your customer and compel them to buy. Whether your writing your website copy, drafting emails for drip marketing or serving up content in a blog or video these elements to compelling copy will keep your message fresh and help you convert leads into customers.


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Podcast Announcement!

This quick episode is an update on some new things coming with the podcast! Be sure to subscribe to the show so you don’t miss a thing and listen in to hear about our new episodes coming on Fridays that are specifically for freelancers!



Resources From Today's Show:


Download my free guide for creating a successful website that will make you money

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services


Full Audio Transcription of this Podcast Episode:


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The Must-Have Elements of a Successful Messaging Framework To Up-level Your Marketing And Copy

Many entrepreneurs today try to give too much information to their customers. When you give your customers too much at one time, they can’t clearly see what problem you solve for them, why it’s relevant, and why they want to do business with you. It shouldn’t feel this hard to create the framework of your message, but if you are including too much it can feel overwhelming and confusing. If you include these essential elements to outline your messaging framework though, you’ll have a clear message that your customers will resonate with every time.

Today’s episode gives you the must-have elements of a successful messaging framework to up-level your marketing and copy to convert more leads to customers.


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Step One For Writing On Behalf Of A Client As A Freelancer Or Virtual Assistant (Freelancer Friday Series)

Hey Freelancer! Welcome to the Freelancer Friday Series. These episodes are specifically designed for freelancers who want to add copywriting and content marketing skills to their book of business as a signature service. Today, we unpack step number one to take as a freelancer working with a new client and learning how to get into their voice and character to write well on their behalf.

As a freelancer, understanding the mannerisms, slang, and personality of your client is the first step on your client/freelancer journey in order to create content that resonates with their audience. In this episode, we talk about how to get started, tips for getting into and maintaining that voice and how to begin learning how they serve their customers...

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Improving Your “I Help Statement” To Stand Out In Any Industry

The “I help statement” has become a buzzphrase in the online business industry. It’s meant to be a short statement that quickly and clearly defines what you do in your niche. In today’s podcast, we talk about how an “I help statement” should also help you stand out in your industry, and make your business memorable to your customers. After all, if your customers don’t remember you, your I help statement isn’t doing you much good. You want your statement to identify you, your business, and your niche, but you also want it to differentiate you and help your customers remember you for the services you offer.

Marketing is an exercise in memorization. If your “I help statement” is...

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