It’s Freelancer Friday! Do you follow up with your existing customers consistently? Do you have a process to follow up with incoming leads? Or a follow-up process after you’ve sent a proposal for services? Whether you do or you don’t, today’s episode will cover the basics of how to set this up or improve upon an existing system that can make or break you as a freelancer. Having a solid strategy to communicate well with your customers and leads is important for every freelancer. It can be the deciding factor when you send a proposal, and it can tip the scales in your favor if you’re up against other freelancers for winning a contract.

In Today’s episode, you will learn:

• The importance of following up...

Branding your brand is imperative in today’s online business environment. You spend time and money building it, so your customers remember you, and what you do. At least that’s the goal, right? How do you build a brand your customers will not only remember, but refer to? That’s what we’re covering in today’s episode.

In Today’s episode you will learn:

• The four foundations your brand needs to be successful
• How to get your customers to memorize your brand message
• How to increase your business with referrals
• Why positioning your customer as the hero in your message helps your brand to be unforgettable

Resources From Today's Show:

Today's episode references Podcast Pro University for a podcast course...

Hey Freelancer! So, you’re thinking of adding copywriting and content marketing services to your business…but how do you charge for this? What are your options? How much money can you make? Great questions! You’ll find the answer in today’s episode.

Copywriting and content marketing are incredible services to offer as a freelancer. They can help you maintain your time flexibility, you can work from anywhere, and it’s a business you can make a great living at.

In Today’s episode you will learn:

• Examples of how to structure your copy and content services
• Options for charging your customers that maximize your time, and your earnings
• Realistic expectations for your income potential
• How to set up your...

Most entrepreneurs get overwhelmed with generating leads for their business. The problem is that there are so many options, but it’s hard to know which option is best for your business without feeling like you’re wasting valuable time figuring it out. Today’s episode breaks down the pros and cons of the top ways you can generate leads for your business and how to do it with content so you can make an informed decision about what fits you and your business best when it comes to developing the kinds of leads you want.

The truth is, there is no right or wrong answer when it comes to how you generate leads for your business. It comes down to personal preference, the time you have, the finances you have available, and the...

Most freelancers offer multiple services, so they struggle to clearly explain what they do in a way that sets them apart in their industry. In today’s episode, you’ll learn how to put your freelancer services into a controlling idea, so that your message is clear to your customers, and you book out your services and grow your business!

In Today’s episode you will learn:

• How to have clear, effective messaging around a freelancer business that offers multiple services
• How to set up your menu of services and your website with multiple offerings
• The key to branding your freelancer business
• How to keep your message clear and memorable to your customers as a freelancer

Resources From Today's Show:

Try Kajabi for only $33...

Many online entrepreneurs have multiple products and services, so they struggle to clearly explain what they do in a way that their customers understand. In today’s episode, you’ll learn how to put what you do into a controlling idea so that your message is clear to your customers and they buy more of your products or services so that your business grows.

We discuss how to talk more clearly about all of the services or products you have and what to do if they aren’t related.

In Today’s episode you will learn:

• How to have clear, effective messaging when your business sells multiple products or provides multiple services
• A trick to evaluate your message and test if it’s clear or confusing
• The key to selling...

If you’re a freelancer, virtual assistant, or online business manager who has thought about adding copywriting and content marketing services to your business, but aren’t sure how today’s episode is for you! We get tactical today about some simple strategies you can start doing TODAY to add copywriting and content marketing services to your business. We answer your questions about how much experience you need and how to start building your portfolio as a beginner.

In Today’s episode you will learn:

• How to get started as a new copywriter and content marketer
• How to introduce your new services to existing clients
• Strategies to gain experience in copywriting and content marketing
• Types of copywriting that are good...

Have you ever found yourself staring at a blank screen creating content? Or feeling like the message in your mind doesn’t make sense when you put it to paper? Or how about a constant feeling that your message and your copy aren’t compelling enough to sell your business… and feels a bit… boring? Then listen up friend, this episode is for you!

We’re discussing the key elements your copy and messaging needs to have to capture the attention of your customer and compel them to buy. Whether your writing your website copy, drafting emails for drip marketing or serving up content in a blog or video these elements to compelling copy will keep your message fresh and help you convert leads into customers.

In...

This quick episode is an update on some new things coming with the podcast! Be sure to subscribe to the show so you don’t miss a thing and listen in to hear about our new episodes coming on Fridays that are specifically for freelancers!

Resources From Today's Show:

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Full Audio Transcription of this Podcast Episode:

(...

Many entrepreneurs today try to give too much information to their customers. When you give your customers too much at one time, they can’t clearly see what problem you solve for them, why it’s relevant, and why they want to do business with you. It shouldn’t feel this hard to create the framework of your message, but if you are including too much it can feel overwhelming and confusing. If you include these essential elements to outline your messaging framework though, you’ll have a clear message that your customers will resonate with every time.

Today’s episode gives you the must-have elements of a successful messaging framework to up-level your marketing and copy to convert more leads to customers.

This...