Hey Freelancer! Welcome to the Freelancer Friday Series. These episodes are specifically designed for freelancers who want to add copywriting and content marketing skills to their book of business as a signature service. Today, we unpack step number one to take as a freelancer working with a new client and learning how to get into their voice and character to write well on their behalf.

As a freelancer, understanding the mannerisms, slang, and personality of your client is the first step on your client/freelancer journey in order to create content that resonates with their audience. In this episode, we talk about how to get started, tips for getting into and maintaining that voice and how to begin learning how they serve their customers...

The “I help statement” has become a buzzphrase in the online business industry. It’s meant to be a short statement that quickly and clearly defines what you do in your niche. In today’s podcast, we talk about how an “I help statement” should also help you stand out in your industry, and make your business memorable to your customers. After all, if your customers don’t remember you, your I help statement isn’t doing you much good. You want your statement to identify you, your business, and your niche, but you also want it to differentiate you and help your customers remember you for the services you offer.

Marketing is an exercise in memorization. If your “I help statement” is...

The online business industry is booming, and its growth has created a myriad of opportunities for freelancers, virtual assistants, and online business managers. Having a signature service as a freelancer can help you differentiate yourself in the growing freelancer space, increase your income, and give you more control over a business model that is indispensable in high and low economic times.

Copywriting and content marketing services are at the heart of what online entrepreneurs need. From writing content and website copy to email marketing and advertising, knowing how to write copy and create sales through content is a skill in high demand.

In Today’s episode you will learn:

• The benefits of copywriting and content marketing...

As a freelancer who does copywriting and content marketing services, you may get asked by your clients to do text marketing. Text marketing is becoming more popular, and it’s a great way to communicate a message directly to customers. Knowing the ins and outs of text marketing is a great way to set yourself apart as a freelancer, virtual assistant, online business manager, or director of operations. If you are a work-from-home professional, knowing these details will help you decide if you want to offer this service in your business.

Being at the top of your freelancer game includes knowing all of the marketing options for your clients. Even if you decide not to offer text marketing to your list of services, understanding the...

If you’ve received a text from a company you do business with or an influencer you follow online, then you’ve experienced text marketing. Among a noisy online world full of algorithms in social media, text marketing is a great way to get your message and marketing in front of your consumers in an unfiltered, direct-to-consumer way. 

In today’s episode, you’ll learn:

• What text marketing is
• Benefits of using text marketing
• Examples of how text marketing can be used in your business to generate leads and build relationships with your existing customers
• What you need to look for when choosing a text marketing platforms
• The difference between being assigned a phone number or using short, long or vanity codes
• ...

Can you use Clubhouse to build your business? To get clients? To expand your network? The answer is yes, yes, and yes! Clubhouse offers you some great, innovative ways to get in front of your customers, showcase your expertise, and network with your soon-to-be clients! In today's episode, we evaluate how you can use Clubhouse for market research, networking, creating content, serving your audience, and increasing your business. If you aren't on this platform yet, go get it and dive into a new client base and new ways of marketing your business online, friend!

Full Audio Transcription of this Podcast Episode:

(00:07):

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it...

Is one online platform better for your business than another? Do you have to choose just one, or is there an easy way to use all of them? The answer is yes, and in today’s episode, we dive into how to choose the best platform for you, your service, or your product. We cover how to know which platform is right for you and how to use all of them to your benefit to capture more leads and tp strategically place yourself in front of the right customers every time.

Resources From Today's Show:

Transcription Software: temi.com

Full Audio Transcription of this Podcast Episode:

(00:07):

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as...

Marketing can be overwhelming today and leave you feeling like you're pulled in so many different directions. Should you spend more time on social media? Host a room on Clubhouse? Create a webinar? Build a better sales page? Create more email marketing? It's exhausting, I know, but if you have these five essentials in your marketing, you're off to a great start. Keeping it simple can sometimes feel too easy but in an online world that has us inundated with marketing messages, these five essential pieces will keep your marketing engine running smoothly for your business. Everything else can be added when this foundation has been set to help you build clear and consistent marketing.

These five foundational elements will create a simple...

Friends, you are in for a treat today! I had the privilege of chatting with Esther Littlefield this week from the Christian Woman Business and Christian Woman Leadership podcast. Esther is a business coach for Christian women. She helps women lead with confidence, shine online, and amplify their message with her coaching and courses. We covered so many great topics today, including:

• How to step out into confidence
• Releasing perfectionism
• How to take action on things you learn to gain clarity in your calling
• Esther’s formula for having more confident conversations
• Tips to identify your gifts
• Mistakes to avoid in business
• Choosing a business model that fits your lifestyle
• Starting and scaling a business
• How to take purposeful steps...

Building your email list is the most important activity you can spend your time on. In today’s online business world, getting someone’s email address is the equivalent of a customer handing you a $20 dollar bill! Consumers have become much more personal about their email and to get them to give you their sacred address, you must give them value in exchange.

In today’s episode you’ll learn:

• Tips for creating a consumer-friendly lead magnet
• What type of information you can share in a valuable lead magnet
• Ideas for where to market your lead magnet
• A resource for getting your lead magnet on Amazon
• Creating a landing page for your lead magnet to make it easy to share
• Where to share your lead magnet

Grab a pen and...