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Five Steps to Making the Impossible, Possible

You have big dreams, I know you do. Most entrepreneurs do. Today's episode outlines five steps you can take when you think something is impossible for you, and make it possible. These are five steps I've gone through in my business journey, professional career, and personal life, that got me to the impossible, when I first thought something was not possible at all.


Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and...

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What to Do When You Try Something in Business and Fail

It's hard seeing other entrepreneurs who've been in business for years and they make it seem so easy. The day-to-day grind of being an entrepreneur is not easy. It's messy. It's hard. It's scrappy. We don't always see that side of a business we follow on Instagram or the videos we watch on IG Reels and TikTok, because sharing the difficult parts isn't as fun. I think it's necessary, though. In a world where it's easy to post only the highlights, these Friday business episodes share the behind-the-scenes grind of entrepreneurship. The good. The bad. The failures, as well as the accomplishments. Today I talk about dealing with a recent promotion that failed, and how I'm moving on from it. I hope as a fellow entrepreneur, you find value in...

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Lessons from 2020 That Impacted My Business

Happy New Year! Welcome to 2021. I don't know about you, but I love the first part of the new year! As I finalized my goals for this year, I also took some time to look back at 2020 and spend some time being grateful for the lessons that year taught me that I'm carrying into my business for 2021. Today, I share those lessons that had the most impact on my business. 


Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing,...

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Looking Inside Yourself to Find Your Worth

Motivation Monday! Our theme this week is how to deal with criticism of your work, so our Motivation Monday episode talks about how to look inside yourself, not outside to others, for your worth. Have a great week and a Happy New Year!

Resources From Today's Show:

 

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

 


 Full Audio Transcription of this Podcast Episode:

(00:07):

Welcome to the school of copy and messaging a...

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Stop Riding on The Comparison Wheel

We all have insecurities, are you letting those cause you to compare yourself, or your business, to others? Stop riding on the comparison wheel, get off for good, and ride in your own lane. This week's motivation mentioned the book, Love Your Life, Not Theirs" by Rachel Cruze.


Resources From Today's Show:

 

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

 


Full Audio Transcription of this Podcast Episode:

(...

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Using Calls to Action Effectively, and Highly Converting Examples!

You have to ask for the business you want, and you must tell your customers what actions you want them to take. Today’s episode outlines the most effective direct calls to action, explains the difference between direct and indirect calls to action, and gives you a process to use to help you feel like you aren’t always using the same calls to action every time. Using effective calls to action will make your writing more purposeful and won’t leave your customers guessing about how to do business with you.


 

Show Notes:

  • For an all-in-one, and easy-to-use business solution to run your website, email marketing, blog, podcast, membership site, and courses I recommend Kajabi. You can try it for free for...
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How to Speak to the Pain Points & Triggers of Your Customers

It’s tough to stand out in today’s busy online business world, but it’s also possible. Speaking directly to the pain points and triggers of your customer will set you above the noise and establishes a relationship of know, like and trust with your customers that keep them loyal to you. Here is an outline that will help you identify the pain points of your customers, know how to use them in your marketing and copywriting, and get your customer to choose you over your industry competitors. This will help you identify the real reason your customers buy, and how you can use that to sell more of your products or services.


 

Show Notes:

  • For an all-in-one, and easy-to-use business solution to run your website, email...
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Identify Your Priorities And Make The Most Of Your Time!

You only have so much time. Today's Motivation Monday is about choosing the things you are going to give your attention to and letting the rest go.


Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

...

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Crafting A Catchy Tagline: Simple Steps to Write Your Own Tagline

A tagline is a short statement that your customers remember your business by. Taglines don’t have to be overly complicated, in fact, the simpler the better. Today we outline how a tagline is structured, what its purpose is, and how to get started with a simple process for you to create your own catchy tagline for your business. When you create your tagline, you want to consider what you provide for your customer, how you want them to feel after they do business with you and what makes you or your services unique…and so much more!


 

Show Notes:

  • For an all-in-one, and easy-to-use business solution to run your website, email marketing, blog, podcast, membership site, and courses I recommend Kajabi. You...
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Create A Mission With Meaning - Connect With Your Customer And Add Emotion And Personality To What You Do!

Does your business have a mission statement? Your mission should tell the public what you do, who you do it for, and how you do it; but more than that, it should express the purpose for why you do it.

In today's episode, we walk through eight points to consider when writing the mission for your business, and a framework you can use for how to get started with writing it. Your mission statement showcases the value your business, product, or services provide to your customer, and it should paint a picture for them of the outcome they get after working with you.

It should express meaning and create an emotion that ties your customer to your company, creating loyalty for your brand and deepening the relationship you have with your customer...

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