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Book Recommendations from my 2020 Reading List and What I'm reading first in 2021

entrepreneurship Jan 14, 2021

I'm an avid reader. Reading is basically my happy place. These are the books that most impacted me in 2020, and what I've got first on my reading list for 2021. This episode also gives some tips for how I organize my reading list and some hacks for squeezing in time to read as often as you can.


 

Show Notes:


Full Audio Transcription of this Podcast Episode:

Welcome...

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How to Deal With Criticism of Your Work

Copywriting and marketing can be like artwork. Everyone has a different style and an opinion about that style. As a professional, you will come to a time where your work gets criticized, if you haven't already. This episode talks about tips to deal with constructive criticism as well as negative feedback on your work.


 

Show Notes:


Full Audio Transcription of this Podcast Episode:

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as unique as you are. I'm your host, Amber Glus. Professionally,  I'm a copywriter marketing guru and communications professional, who has spent the last 20 years in media...

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Five Steps to Making the Impossible, Possible

You have big dreams, I know you do. Most entrepreneurs do. Today's episode outlines five steps you can take when you think something is impossible for you, and make it possible. These are five steps I've gone through in my business journey, professional career, and personal life, that got me to the impossible, when I first thought something was not possible at all.


Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and...

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What to Do When You Try Something in Business and Fail

It's hard seeing other entrepreneurs who've been in business for years and they make it seem so easy. The day-to-day grind of being an entrepreneur is not easy. It's messy. It's hard. It's scrappy. We don't always see that side of a business we follow on Instagram or the videos we watch on IG Reels and TikTok, because sharing the difficult parts isn't as fun. I think it's necessary, though. In a world where it's easy to post only the highlights, these Friday business episodes share the behind-the-scenes grind of entrepreneurship. The good. The bad. The failures, as well as the accomplishments. Today I talk about dealing with a recent promotion that failed, and how I'm moving on from it. I hope as a fellow entrepreneur, you find value in...

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Lessons from 2020 That Impacted My Business

Happy New Year! Welcome to 2021. I don't know about you, but I love the first part of the new year! As I finalized my goals for this year, I also took some time to look back at 2020 and spend some time being grateful for the lessons that year taught me that I'm carrying into my business for 2021. Today, I share those lessons that had the most impact on my business. 


Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing,...

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Looking Inside Yourself to Find Your Worth

Motivation Monday! Our theme this week is how to deal with criticism of your work, so our Motivation Monday episode talks about how to look inside yourself, not outside to others, for your worth. Have a great week and a Happy New Year!

Resources From Today's Show:

 

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

 


 Full Audio Transcription of this Podcast Episode:

(00:07):

Welcome to the school of copy and messaging a...

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Stop Riding on The Comparison Wheel

We all have insecurities, are you letting those cause you to compare yourself, or your business, to others? Stop riding on the comparison wheel, get off for good, and ride in your own lane. This week's motivation mentioned the book, Love Your Life, Not Theirs" by Rachel Cruze.


Resources From Today's Show:

 

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

 


Full Audio Transcription of this Podcast Episode:

(...

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Using Calls to Action Effectively, and Highly Converting Examples!

You have to ask for the business you want, and you must tell your customers what actions you want them to take. Today’s episode outlines the most effective direct calls to action, explains the difference between direct and indirect calls to action, and gives you a process to use to help you feel like you aren’t always using the same calls to action every time. Using effective calls to action will make your writing more purposeful and won’t leave your customers guessing about how to do business with you.


 

Show Notes:

  • For an all-in-one, and easy-to-use business solution to run your website, email marketing, blog, podcast, membership site, and courses I recommend Kajabi. You can try it for free for...
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How to Speak to the Pain Points & Triggers of Your Customers

It’s tough to stand out in today’s busy online business world, but it’s also possible. Speaking directly to the pain points and triggers of your customer will set you above the noise and establishes a relationship of know, like and trust with your customers that keep them loyal to you. Here is an outline that will help you identify the pain points of your customers, know how to use them in your marketing and copywriting, and get your customer to choose you over your industry competitors. This will help you identify the real reason your customers buy, and how you can use that to sell more of your products or services.


 

Show Notes:

  • For an all-in-one, and easy-to-use business solution to run your website, email...
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Identify Your Priorities And Make The Most Of Your Time!

You only have so much time. Today's Motivation Monday is about choosing the things you are going to give your attention to and letting the rest go.


Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

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