A tagline is a short statement that your customers remember your business by. Taglines don’t have to be overly complicated, in fact, the simpler the better. Today we outline how a tagline is structured, what its purpose is, and how to get started with a simple process for you to create your own catchy tagline for your business. When you create your tagline, you want to consider what you provide for your customer, how you want them to feel after they do business with you and what makes you or your services unique…and so much more!

Show Notes:

• For an all-in-one, and easy-to-use business solution to run your website, email marketing, blog, podcast, membership site, and courses I recommend Kajabi. You...

Does your business have a mission statement? Your mission should tell the public what you do, who you do it for, and how you do it; but more than that, it should express the purpose for why you do it.

In today's episode, we walk through eight points to consider when writing the mission for your business, and a framework you can use for how to get started with writing it. Your mission statement showcases the value your business, product, or services provide to your customer, and it should paint a picture for them of the outcome they get after working with you.

It should express meaning and create an emotion that ties your customer to your company, creating loyalty for your brand and deepening the relationship you have with your customer...

As business owners, this is the time of year where we need to start thinking about getting our finances in order before we close out the year. My guest today is Chris Panek from Financial Adventure. Chris explains the most common mistake she sees entrepreneurs make in their bookkeeping, and gives us tips for how to make sure we keep our finances in order to save as much of our hard-earned money as possible.  Chris has a course opening soon called, "Bookkeeping Basics," and stay tuned to the end for a special code to receive a discount! Chris also has a program for kids if you're looking for creative ways to teach your kids about money, and the ins-and-outs of how they can learn to earn a paycheck and pay for expenses. Chris...

Creating relevant content can help you attract the right customers and create trust among your audience, but as busy entrepreneurs, it can be hard to create new ideas for content. Today's episode is the last in a three-part series about how to get past the blank screen, a.k.a "writer's block" when creating content for your business, and some prompts to help you generate ideas for creating content that matters to your customers.

Show Notes:

Facebook: https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity

Full Audio Transcription of this Podcast Episode:

Hi everyone. Welcome back to another episode at the school of copy and messaging. Today, we are wrapping up a series that we've been working on...

It's so easy to be busy. Busy with your business, or a job, or both. Busy with kids, siblings, parents, a spouse. Busy. Busy. Busy. Are you so busy that your real priorities have fallen waaaay down the to-do-list? I know it happens so easily. This week's Motivation Monday episode is to remember to prioritize the real priorities! Enjoy a productive week. 

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide The Five Essentials For A Successful Website www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting...

As we continue our series on “How To Get past The Blank Screen When Creating Content For Your Business”, today’s episode features a special guest, Stephannie Finley Fortune, the owner of Spark and Soar, Life Coaching and Design Strategies. Stephannie talks to us about how getting clarity in your life can simplify the creation of your message for your business, and about the importance of knowing who you are and what your high values are. If you’re struggling with writer’s block because you don’t know what you want to create content on, or maybe you don’t even know what your business is yet, today’s episode is for you!

Show Notes:

Facebook: ...

Do you ever find yourself staring at a blank screen when you're trying to create content for your business? Usually, there are two scenarios - you know what you want to say, but don't know how to write it; or, you don't know what to say AND you don't know how to write it. Today's episode is part one of a three-part series where we talk about tactical steps you can take to help you get past that blank screen when creating business content. Content marketing is important to any online entrepreneur and knowing how to create content consistently that matters to your audience will help you sell your products or services and be more effective online.

Show Notes:

Recommended transcription services: GoTranscript and Temi

Full Audio...

As entrepreneurs, it can be especially difficult running a business and juggling multiple passions you want to pursue, in addition to keeping up with the daily grind. Finding your passion is a hot topic and it seems like everywhere you turn someone has a solution, a checklist, e-book, or class you can take on finding your passion. I've done many of them and learned a lot, but there is one thing that really helped me gain traction in finding my passion that I want to share with you. I hope it helps you in the pursuit of your passion or passions as much as it helped me!

Full Audio Transcription of this Podcast Episode:

Welcome to a bonus episode today at the school of copy and messaging. Thanks for tuning in. I have just a...

We all have obstacles in life, and in business. Today's Motivation Monday reminds us that they can be part of the overall mission. Enjoy a productive week. 

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services ...

Does your business have a mission statement? Your mission should tell the public what you do, who you do it for, and how you do it; but more than that, it should express the purpose for why you do it. In today's episode, we walk through eight points to consider when writing the mission for your business, and a framework you can use for how to get started with writing it. Your mission statement showcases the value your business, product, or services provided to your customer, and it should paint a picture for them of the outcome they get after working with you. It should express meaning and create an emotion that ties your customer to your company, creating loyalty for your brand and deepening the relationship you have with your customer...