Many entrepreneurs today try to give too much information to their customers. When you give your customers too much at one time, they can’t clearly see what problem you solve for them, why it’s relevant, and why they want to do business with you. It shouldn’t feel this hard to create the framework of your message, but if you are including too much it can feel overwhelming and confusing. If you include these essential elements to outline your messaging framework though, you’ll have a clear message that your customers will resonate with every time.

Today’s episode gives you the must-have elements of a successful messaging framework to up-level your marketing and copy to convert more leads to customers.

This...

The “I help statement” has become a buzzphrase in the online business industry. It’s meant to be a short statement that quickly and clearly defines what you do in your niche. In today’s podcast, we talk about how an “I help statement” should also help you stand out in your industry, and make your business memorable to your customers. After all, if your customers don’t remember you, your I help statement isn’t doing you much good. You want your statement to identify you, your business, and your niche, but you also want it to differentiate you and help your customers remember you for the services you offer.

Marketing is an exercise in memorization. If your “I help statement” is...

Is one online platform better for your business than another? Do you have to choose just one, or is there an easy way to use all of them? The answer is yes, and in today’s episode, we dive into how to choose the best platform for you, your service, or your product. We cover how to know which platform is right for you and how to use all of them to your benefit to capture more leads and tp strategically place yourself in front of the right customers every time.

Resources From Today's Show:

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Full Audio Transcription of this Podcast Episode:

(00:07):

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as...

Friends, you are in for a treat today! I had the privilege of chatting with Esther Littlefield this week from the Christian Woman Business and Christian Woman Leadership podcast. Esther is a business coach for Christian women. She helps women lead with confidence, shine online, and amplify their message with her coaching and courses. We covered so many great topics today, including:

• How to step out into confidence
• Releasing perfectionism
• How to take action on things you learn to gain clarity in your calling
• Esther’s formula for having more confident conversations
• Tips to identify your gifts
• Mistakes to avoid in business
• Choosing a business model that fits your lifestyle
• Starting and scaling a business
• How to take purposeful steps...

Email marketing is an important piece of any business. It's your way to stay top-of-mind with your customers and be the first one they think of when they need to buy your product or service. You own your email list, not social media, and you must nurture that list with the right content to keep your customers engaged. In today's episode, we talk about how to provide value in the emails you send to your list, what kind of content to send, and how to use stellar subject lines so your emails get opened! Grab your pen and dive in!

Resources From Today's Show:

Grab your Email Marketing Swipe Files & Tips

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business...

Creating relevant content just got easier! Nikhil Aitharaju, the co-creator of Topic, joins me on today's show to discuss how Topic helps you create relevant content that goes deep with additional subtopics that get you found on Google. Talk about a game-changer! Nik also gives excellent advice for online businesses looking to up their game in establishing their authority in their industry. He teaches us how to use backlinks for more prominent SEO positioning and how you can level-up your research for content and interviews. Nik was so generous to share such great information!

Resources From Today's Show:

Get 50% off your Topic membership: https://linktr.ee/amberglus

Follow Nikhil at https://www.instagram.com/nikhil.aitharaju/...

Are you a multi-passionate entrepreneur who has a hard time answering the question, "What do you do?" because you have too many answers to give? In today's episode, we talk about creating an answer to this question that covers the commonalities of what you do in your passions or services. It is possible to have many passions and services and still have a clear message. You just have to know how to structure your message and all of the services you provide into a message that is clear for your customers.  

Resources From Today's Show:

Marketing Made Simple by Donald Miller.

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business featured next!

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Having a "personal brand" has become a buzzword in modern marketing. What does that mean? Do you need to build a personal brand? How do you get started? These are all questions we answer in today's episode. Whether you are starting a business, applying for a job, or are a freelancer, we discuss why personal branding has become so important and why it's the modern version of your resume. 

 Resources From Today's Show:

Today's episode references Podcast Pro University for a podcast course to create your own podcast! Access the course here https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your...

When evaluating your schedule, ask yourself, "Does this deserve my time? Does this match my goals? Does it qualify as a step on the path that takes me to my goal? Or is this veering me away from my path onto a detour? Today's Motivation Monday episode is a reminder about choosing the steps that lead to our goals, and not getting distracted.

Resources from today's show:

 Book by Andy Stanley, The Principle of the Path and Visioneering

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business featured next!

 Get a free trial of Kajabi!! Click HERE to check it out. 

Full Audio Transcription of this Podcast Episode:

Welcome to The...

Today’s Motivation Monday talks about the three traits that every successful entrepreneur has. Do you have these traits? Regardless of where you’re at in your business journey, we can all use these three things to stay focused, help our businesses stay on track, and reach all of our big dreams.

Resources from today's show:

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business featured next!

Get a free trial of Kajabi!! Click HERE to check it out. 

Full Audio Transcription of this Podcast Episode:

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the...