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Tactical Steps To Getting Your Content Found With Wren Robbins

Getting your content found is an important piece of building your business and growing your audience. In today’s show, we speak with podcast strategist and coach, Wren Robbins, about the best way to create content that serves your audience and get it found online. Wren gives specific statistics around blogging and podcasting and explains why podcasting is the best way to get your message to the masses and the strategy behind how to do that successfully!

More About Wren Robbins
Wren Robbins is a Podcast Strategy Coach who catapults women in business using effective podcast strategies. She has a Bachelor of Science degree in Special Education, is a wife to Jim, mother to an eight-year son, and loves connecting with others. As an avid...

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Copywriting Basics: What You Need For Converting Customers

 Sales funnels and copywriting don’t have to be complicated. It’s usually when we try to make these complicated that they don’t convert. Copy that’s clear and concise to your customer, and simple sales funnels that serve your audience and give them a clear direction will win over complicated messages every time. I hope after listening to today’s episode, you gain confidence in knowing that simple and straightforward will convert more customers than complex and complicated.

In today’s episode you’ll learn:

  • The basic elements of copy that converts
  • How to create a simple sales funnel to promote your business
  • Why applying the right story to your message will increase your customer conversion
...
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Remove Self-Doubt And Promote Your Message With Confidence With Karen Laos

If you’ve ever found yourself afraid to speak up, or unsure how to use your voice and stand up for yourself, you’ll know how after today’s episode! My guest today is Karen Laos. Karen is a keynote speaker and communication coach who equips women to stand out with confidence. She helps women channel their fear and quiet their self-doubt. Karen champions female business leaders to own their value and find their voice to be seen and heard. Karen’s style is fun, encouraging, and results-oriented. She immediately moves past the “fluff” and gets straight to the issues at hand.

Karen’s advice in this episode about how to use your voice, be heard, and create better communication habits was like going to...

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What Is A BrandScript? How To Use It To Grow Your Business

Do you know the story your brand tells? Does your brand tell a compelling story that makes customers want to do business with you? If not, you need a BrandScript! A BrandScript is a StoryBrand term, and I’m your StoryBrand guide here to help you create the foundation of a message for your brand that will compel your customers to do business with you again and again. 

Your BrandScript will help you when you get stuck writing your copy for sales pages, your website, a lead magnet, social media…anywhere! It’s the foundation of your message that will keep your copy on track and give it the element that it may be missing if you feel like your message has been falling flat or needs a refresh. Whether you’re...

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How To Build A Brand Your Customers Will Remember

Branding your brand is imperative in today’s online business environment. You spend time and money building it, so your customers remember you, and what you do. At least that’s the goal, right? How do you build a brand your customers will not only remember, but refer to? That’s what we’re covering in today’s episode.

In Today’s episode you will learn:

  • The four foundations your brand needs to be successful
  • How to get your customers to memorize your brand message
  • How to increase your business with referrals
  • Why positioning your customer as the hero in your message helps your brand to be unforgettable

Resources From Today's Show:

Today's episode references Podcast Pro University for a podcast course...

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How And What To Charge For Your Copywriting Services (Freelancer Friday Series)

Hey Freelancer! So, you’re thinking of adding copywriting and content marketing services to your business…but how do you charge for this? What are your options? How much money can you make? Great questions! You’ll find the answer in today’s episode.

Copywriting and content marketing are incredible services to offer as a freelancer. They can help you maintain your time flexibility, you can work from anywhere, and it’s a business you can make a great living at.

In Today’s episode you will learn:

  • Examples of how to structure your copy and content services
  • Options for charging your customers that maximize your time, and your earnings
  • Realistic expectations for your income potential
  • How to set up your...
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Paid vs. Organic Lead Generation - What You Need To Know!

Most entrepreneurs get overwhelmed with generating leads for their business. The problem is that there are so many options, but it’s hard to know which option is best for your business without feeling like you’re wasting valuable time figuring it out. Today’s episode breaks down the pros and cons of the top ways you can generate leads for your business and how to do it with content so you can make an informed decision about what fits you and your business best when it comes to developing the kinds of leads you want.

The truth is, there is no right or wrong answer when it comes to how you generate leads for your business. It comes down to personal preference, the time you have, the finances you have available, and the...

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Marketing Your Freelancer Business Successfully When You Offer Multiple Services (Freelancer Friday Series)

Most freelancers offer multiple services, so they struggle to clearly explain what they do in a way that sets them apart in their industry. In today’s episode, you’ll learn how to put your freelancer services into a controlling idea, so that your message is clear to your customers, and you book out your services and grow your business!

In Today’s episode you will learn:

  • How to have clear, effective messaging around a freelancer business that offers multiple services
  • How to set up your menu of services and your website with multiple offerings
  • The key to branding your freelancer business
  • How to keep your message clear and memorable to your customers as a freelancer

Resources From Today's Show:

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How To Effectively Explain Your Business When You Offer Multiple Services

Many online entrepreneurs have multiple products and services, so they struggle to clearly explain what they do in a way that their customers understand. In today’s episode, you’ll learn how to put what you do into a controlling idea so that your message is clear to your customers and they buy more of your products or services so that your business grows.

We discuss how to talk more clearly about all of the services or products you have and what to do if they aren’t related.

In Today’s episode you will learn:

  • How to have clear, effective messaging when your business sells multiple products or provides multiple services
  • A trick to evaluate your message and test if it’s clear or confusing
  • The key to selling...
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The Secret To Compelling Copy That Sells Your Business

Have you ever found yourself staring at a blank screen creating content? Or feeling like the message in your mind doesn’t make sense when you put it to paper? Or how about a constant feeling that your message and your copy aren’t compelling enough to sell your business… and feels a bit… boring? Then listen up friend, this episode is for you!

We’re discussing the key elements your copy and messaging needs to have to capture the attention of your customer and compel them to buy. Whether your writing your website copy, drafting emails for drip marketing or serving up content in a blog or video these elements to compelling copy will keep your message fresh and help you convert leads into customers.

In...

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