Are you a multi-passionate entrepreneur who has a hard time answering the question, "What do you do?" because you have too many answers to give? In today's episode, we talk about creating an answer to this question that covers the commonalities of what you do in your passions or services. It is possible to have many passions and services and still have a clear message. You just have to know how to structure your message and all of the services you provide into a message that is clear for your customers.  

Resources From Today's Show:

Marketing Made Simple by Donald Miller.

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business featured next!

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Do you have blinders on when it comes to your business? It’s easy to do. Especially if you are a solopreneur, it’s easy to get wrapped up in the day-to-day busyness of a business. If you haven’t looked up from the chaos in a while to look at what your competition is doing, you need to. Understanding what makes your business different, how you serve your customer differently, and what makes your business unique is essential to continuing to grow and expand your marketing. In today’s episode, we talk about how you can stay in touch with what your competitor is doing and why it’s important.

 Resources From Today’s Show:

 Join The School of Copy and Messaging Facebook Group to gain...

There are a lot of great ways to get your services in front of new potential clients, but today’s episode goes over some creative ways you can do this to increase your business. Spending some dedicated time each day to gaining new clients can be daunting, but when you have a plan and specific actions to take, you can create a system that will save you time and showcase your expertise to your clients. If you are a VA, OBM, or freelancer who needs some creative ways to get new clients or an entrepreneur who wants some new ways to get in front of your ideal clients…this episode is for you!

Resources from today's show:

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions...

Most customers don’t buy the first time they visit your website, walk into your store, or learn about your services. Customers today are educated and have a ton of information at their fingertips. To stand out in a saturated market, gain the trust and loyalty of your customers, and create a community that will buy from you over and over again you must cultivate trust with your audience. Having an audience that trusts you shortens your sales cycle, increases your sales volume, and builds a long-term rapport that will help your business, services, or products stand out against the competition.

Resources from today's show:

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and...

It is possible to grow your audience organically. There are so many opportunities online and so many platforms you can share, which means there’s also a ton of tactics to sift through. Today’s show breaks down the tactics I think give you the most “bang for your buck” to grow organically! I also share some of my favorite resources that will get you there faster and help you save precious time.

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money www.amberglus.com/website

Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng

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Do you ever feel like you create content… and then…crickets?? Do you wonder if your message is resonating with anyone? Creating content that resonates with your audience and using copy that they can relate to is key to getting your customers to pay attention. Listen to today’s episode to learn how you can create content that gets, and keeps, your customers interest in your message and has them looking forward to the content you create!

Show Notes:

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Full Audio Transcription of this Podcast...

The headlines you use in ad copy, email subject lines, social media posts…they determine if your customer can quickly decipher if your content is important enough to them to keep reading. Your headlines must speak directly to your customer and tell them why your content matters to them, what the outcome is for them, or how it helps them. In the saturated, online, information-heavy world your customers interact in, the headlines you use need to be to the point and directly related to value-driven content for your audience. You only have a few seconds on a post, an email, ad copy, a blog, or a video for your customer to decide if they stay engaged with your content. A highly effective headline will help you keep your...

Content IS marketing today. Providing value builds the know, like, and trust factor of your business, it shortens your sales cycle and helps your customers find you. The skill of content marketing is the most valuable marketing and copywriting skill in business today. This episode explores what content marketing is and why using it can grow your business, or the business of your customer if you are a freelancer. Content marketing builds credibility and improves the SEO for your business!

Resources From Today's Show:

Connect with me www.amberglus.com

Schedule a free 30-min marketing consultation https://calendly.com/amberglus

Download my free guide for creating a successful website that will make you money ...

Are you on TikTok yet? I wasn’t until last week. Mostly, I’ve been avoiding it because I thought it was only about dancing on camera… It turns out, that’s not the case! There is a ton of valuable content being shared on this platform, and I’m so glad I got on it to try it out and learn about it! In today’s episode, I share my first impression, and some of my favorite features that I’ve learned about the platform so far. Check it out, and follow me on TikTok for more fun content!

Show Notes:

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Join The School of Copy and Messaging Facebook Group

Full Audio Transcription of this Podcast Episode:

Welcome...

Copywriting and marketing can be like artwork. Everyone has a different style and an opinion about that style. As a professional, you will come to a time where your work gets criticized, if you haven't already. This episode talks about tips to deal with constructive criticism as well as negative feedback on your work.

Show Notes:

• Facebook Group: bit.ly/AmberGlus

Full Audio Transcription of this Podcast Episode:

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as unique as you are. I'm your host, Amber Glus. Professionally,  I'm a copywriter marketing guru and communications professional, who has spent the last 20 years in media...