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Copywriting Basics: What You Need For Converting Customers

 Sales funnels and copywriting don’t have to be complicated. It’s usually when we try to make these complicated that they don’t convert. Copy that’s clear and concise to your customer, and simple sales funnels that serve your audience and give them a clear direction will win over complicated messages every time. I hope after listening to today’s episode, you gain confidence in knowing that simple and straightforward will convert more customers than complex and complicated.

In today’s episode you’ll learn:

  • The basic elements of copy that converts
  • How to create a simple sales funnel to promote your business
  • Why applying the right story to your message will increase your customer conversion
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The Secret To Building A Rockstar Freelancer Portfolio

Hey Freelancer! Today’s episode covers a critical topic, your portfolio! There are five sections a portfolio needs to have to make it stand out from the crowd and showcase your talent. Having a portfolio is essential to any freelancing, virtual assistant, or work-from-home career, especially for copywriters.

If you are new to copywriting and you're adding this as a signature service to your VA or freelancer business, this episode will help you create a portfolio from scratch in no time, even without a ton of experience.

In today’s episode you’ll learn:

  • The five sections you should include in your portfolio
  • Different types of platforms to use to create and present your portfolio
  • Two hacks that will make your portfolio...
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Which VA Or Freelancer Signature Service Is Right For You?

With so many options for freelancing and online businesses today, it can be difficult to know what signature service is best for your business. In today’s episode, we highlight some of the most popular signature services that you can do for your work-from-home, freelancer, or virtual assistant business.

Having a signature service gives you a path to becoming a specialist as a freelancer. It can help you increase your income, niche your services, and improve your marketing. If you’ve thought about adding a signature service to your business, but you aren’t sure what your options are, this episode gives you a great list to start with and discusses some of the pros and cons of these signature services.

In today’s...

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What’s The Difference Between Copy And Messaging? When And Where To Use Both

Are copy and messaging the same thing? What’s the difference? Today’s episode answers these questions and reviews how copy and messaging are different. We talk about what copy and messaging are, where and when to use them, and how they complement one another in your business.

If you’ve ever felt like your message is “fuzzy” or sense that it may be confusing to your customers, today’s episode will teach you how to use copy appropriately to build a clear message every time. 

In today’s episode you’ll learn:

  • The difference between copy and messaging
  • How to use copy and messaging effectively
  • How copy and messaging complement one another
  • How to build a clear message for your customers...
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Ten Steps To Set Up Your Copywriting Business For Success

Today’s episode is all about helping you set up your copywriting business for success. Before you jump into taking on clients, having these ten things set up early in your business will help you run your client journey more efficiently. These ten steps are not the most exciting when it comes to business, but they are very necessary. They will help you set up your business the best way possible now, so the essentials are taken care of before you get busy with your copywriting clients!

In Today’s episode we cover:

  • Tips for setting up your business entity
  • Setting up a payment, invoicing, and proposal platform
  • Getting your website and portfolio up
  • Networking to get clients

Full Audio Transcription of this Podcast Episode:


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What Is A BrandScript? How To Use It To Grow Your Business

Do you know the story your brand tells? Does your brand tell a compelling story that makes customers want to do business with you? If not, you need a BrandScript! A BrandScript is a StoryBrand term, and I’m your StoryBrand guide here to help you create the foundation of a message for your brand that will compel your customers to do business with you again and again. 

Your BrandScript will help you when you get stuck writing your copy for sales pages, your website, a lead magnet, social media…anywhere! It’s the foundation of your message that will keep your copy on track and give it the element that it may be missing if you feel like your message has been falling flat or needs a refresh. Whether you’re...

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Can Copywriting Become My VA Signature Service If I’m Not A Gifted Writer?

If you want to add copywriting to your business as a freelancer, but you feel like you aren’t sure if you’re a gifted writer, then listen up! Today’s episode is for you! In today’s show, we discuss (and debunk) the myth that you have to be a gifted writer to add copywriting as a service as a freelancer or virtual assistant. Maybe you’ve thought about copywriting or content marketing because you want a flexible schedule, you want to work from home, or you want a signature service you can specialize in, but you feel like you have to have a natural tendency for the written word. You do need to enjoy writing, but being a natural, gifted writer, is a matter of opinion and not a necessity for all copywriting...

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How To Build A Brand Your Customers Will Remember

Branding your brand is imperative in today’s online business environment. You spend time and money building it, so your customers remember you, and what you do. At least that’s the goal, right? How do you build a brand your customers will not only remember, but refer to? That’s what we’re covering in today’s episode.

In Today’s episode you will learn:

  • The four foundations your brand needs to be successful
  • How to get your customers to memorize your brand message
  • How to increase your business with referrals
  • Why positioning your customer as the hero in your message helps your brand to be unforgettable

Resources From Today's Show:

Today's episode references Podcast Pro University for a podcast course...

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How And What To Charge For Your Copywriting Services (Freelancer Friday Series)

Hey Freelancer! So, you’re thinking of adding copywriting and content marketing services to your business…but how do you charge for this? What are your options? How much money can you make? Great questions! You’ll find the answer in today’s episode.

Copywriting and content marketing are incredible services to offer as a freelancer. They can help you maintain your time flexibility, you can work from anywhere, and it’s a business you can make a great living at.

In Today’s episode you will learn:

  • Examples of how to structure your copy and content services
  • Options for charging your customers that maximize your time, and your earnings
  • Realistic expectations for your income potential
  • How to set up your...
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How To Get Started With Copywriting As A Signature Service

If you’re a freelancer, virtual assistant, or online business manager who has thought about adding copywriting and content marketing services to your business, but aren’t sure how today’s episode is for you! We get tactical today about some simple strategies you can start doing TODAY to add copywriting and content marketing services to your business. We answer your questions about how much experience you need and how to start building your portfolio as a beginner.

In Today’s episode you will learn:

  • How to get started as a new copywriter and content marketer
  • How to introduce your new services to existing clients
  • Strategies to gain experience in copywriting and content marketing
  • Types of copywriting that are good...
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