Have you ever found yourself staring at a blank screen creating content? Or feeling like the message in your mind doesn’t make sense when you put it to paper? Or how about a constant feeling that your message and your copy aren’t compelling enough to sell your business… and feels a bit… boring? Then listen up friend, this episode is for you!

We’re discussing the key elements your copy and messaging needs to have to capture the attention of your customer and compel them to buy. Whether your writing your website copy, drafting emails for drip marketing or serving up content in a blog or video these elements to compelling copy will keep your message fresh and help you convert leads into customers.

In...

The online business industry is booming, and its growth has created a myriad of opportunities for freelancers, virtual assistants, and online business managers. Having a signature service as a freelancer can help you differentiate yourself in the growing freelancer space, increase your income, and give you more control over a business model that is indispensable in high and low economic times.

Copywriting and content marketing services are at the heart of what online entrepreneurs need. From writing content and website copy to email marketing and advertising, knowing how to write copy and create sales through content is a skill in high demand.

In Today’s episode you will learn:

• The benefits of copywriting and content marketing...

Creating relevant content just got easier! Nikhil Aitharaju, the co-creator of Topic, joins me on today's show to discuss how Topic helps you create relevant content that goes deep with additional subtopics that get you found on Google. Talk about a game-changer! Nik also gives excellent advice for online businesses looking to up their game in establishing their authority in their industry. He teaches us how to use backlinks for more prominent SEO positioning and how you can level-up your research for content and interviews. Nik was so generous to share such great information!

Resources From Today's Show:

Get 50% off your Topic membership: https://linktr.ee/amberglus

Follow Nikhil at https://www.instagram.com/nikhil.aitharaju/...

Your sales page has to work hard. It should be your most effective sales mechanism. A successful sales page speaks directly to the problems your business solves and clearly explains what life looks like after your customers work with you. Imagine your customer landing on your sales page… are you confident they will buy from you? Use the tools in today’s episode to ensure that when a lead lands on your sales page, they always become a paying customer. We outline the exact structure of how to write a sales page, that actually sells!

 Resources From Today’s Show:  

Contracts and Legal Documents: The Contract Vault

 Join The School of Copy and Messaging Facebook Group to gain access to...

The growing pains of business never end, but you can learn things from other entrepreneurs that can save you time, and money. In today’s episode, I talk about a few tips I wish I would’ve known before starting my business. What website platform to choose, how to get a branded email address, what invoicing software to choose, insurance, contracts, and some things to keep in mind when making those decisions.

Show Notes:

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business featured next!

Try Kajabi Free for 45 Days!! Click HERE to check it out. 

 Quickbooks online:  https://quickbooks.intuit.com/

GoDaddy for...

The headlines you use in ad copy, email subject lines, social media posts…they determine if your customer can quickly decipher if your content is important enough to them to keep reading. Your headlines must speak directly to your customer and tell them why your content matters to them, what the outcome is for them, or how it helps them. In the saturated, online, information-heavy world your customers interact in, the headlines you use need to be to the point and directly related to value-driven content for your audience. You only have a few seconds on a post, an email, ad copy, a blog, or a video for your customer to decide if they stay engaged with your content. A highly effective headline will help you keep your...

If copywriting isn’t your jam (yet!), but you know you want to break into the industry and start adding it as a signature service to your virtual assistant, freelancer, or online business manager offering, then should you take on copywriting and outsource the work? It depends! Listen in to today’s episode to learn, first, some questions to ask yourself to know if copywriting is something you want to offer or not; and second, how to outsource it for your clients. If you outsource it, we cover where to look for a copywriter and some critical tips to keep in mind when matching a good copywriter with your client’s needs.

Show Notes:

Try Kajabi Free for 45 Days!! Click HERE to check it out. 

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 Are you tired of social media management? Are you getting burnt out on this being the main service that you offer and feeling like EVERYONE is doing it? There’s a better way. You can offer this high-demand, signature service that will not only get you out of the social media management trap, or give you a much-needed break, but this service can help you increase your prices and stand out in a saturated market to grow your business. Become a specialist who can work from anywhere and charge premium prices by adding this service to your repertoire!

Show Notes:

Try Kajabi Free for 45 Days!! Click HERE to check it out. 

Join The School of Copy and Messaging Facebook Group

Full Audio Transcription of this...

Copywriting and marketing can be like artwork. Everyone has a different style and an opinion about that style. As a professional, you will come to a time where your work gets criticized, if you haven't already. This episode talks about tips to deal with constructive criticism as well as negative feedback on your work.

Show Notes:

• Facebook Group: bit.ly/AmberGlus

Full Audio Transcription of this Podcast Episode:

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as unique as you are. I'm your host, Amber Glus. Professionally,  I'm a copywriter marketing guru and communications professional, who has spent the last 20 years in media...

Do you ever find yourself staring at a blank screen when you're trying to create content for your business? Usually, there are two scenarios - you know what you want to say, but don't know how to write it; or, you don't know what to say AND you don't know how to write it. Today's episode is part one of a three-part series where we talk about tactical steps you can take to help you get past that blank screen when creating business content. Content marketing is important to any online entrepreneur and knowing how to create content consistently that matters to your audience will help you sell your products or services and be more effective online.

Show Notes:

Recommended transcription services: GoTranscript and Temi

Full Audio...