The online business industry is booming, and its growth has created a myriad of opportunities for freelancers, virtual assistants, and online business managers. Having a signature service as a freelancer can help you differentiate yourself in the growing freelancer space, increase your income, and give you more control over a business model that is indispensable in high and low economic times.

Copywriting and content marketing services are at the heart of what online entrepreneurs need. From writing content and website copy to email marketing and advertising, knowing how to write copy and create sales through content is a skill in high demand.

In Today’s episode you will learn:

• The benefits of copywriting and content marketing...

Your sales page has to work hard. It should be your most effective sales mechanism. A successful sales page speaks directly to the problems your business solves and clearly explains what life looks like after your customers work with you. Imagine your customer landing on your sales page… are you confident they will buy from you? Use the tools in today’s episode to ensure that when a lead lands on your sales page, they always become a paying customer. We outline the exact structure of how to write a sales page, that actually sells!

 Resources From Today’s Show:  

Contracts and Legal Documents: The Contract Vault

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There are a lot of great ways to get your services in front of new potential clients, but today’s episode goes over some creative ways you can do this to increase your business. Spending some dedicated time each day to gaining new clients can be daunting, but when you have a plan and specific actions to take, you can create a system that will save you time and showcase your expertise to your clients. If you are a VA, OBM, or freelancer who needs some creative ways to get new clients or an entrepreneur who wants some new ways to get in front of your ideal clients…this episode is for you!

Resources from today's show:

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The growing pains of business never end, but you can learn things from other entrepreneurs that can save you time, and money. In today’s episode, I talk about a few tips I wish I would’ve known before starting my business. What website platform to choose, how to get a branded email address, what invoicing software to choose, insurance, contracts, and some things to keep in mind when making those decisions.

Show Notes:

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business featured next!

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GoDaddy for...

Do you ever feel like you create content… and then…crickets?? Do you wonder if your message is resonating with anyone? Creating content that resonates with your audience and using copy that they can relate to is key to getting your customers to pay attention. Listen to today’s episode to learn how you can create content that gets, and keeps, your customers interest in your message and has them looking forward to the content you create!

Show Notes:

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business featured next!

Try Kajabi Free for 45 Days!! Click HERE to check it out. 

Full Audio Transcription of this Podcast...

The headlines you use in ad copy, email subject lines, social media posts…they determine if your customer can quickly decipher if your content is important enough to them to keep reading. Your headlines must speak directly to your customer and tell them why your content matters to them, what the outcome is for them, or how it helps them. In the saturated, online, information-heavy world your customers interact in, the headlines you use need to be to the point and directly related to value-driven content for your audience. You only have a few seconds on a post, an email, ad copy, a blog, or a video for your customer to decide if they stay engaged with your content. A highly effective headline will help you keep your...

If copywriting isn’t your jam (yet!), but you know you want to break into the industry and start adding it as a signature service to your virtual assistant, freelancer, or online business manager offering, then should you take on copywriting and outsource the work? It depends! Listen in to today’s episode to learn, first, some questions to ask yourself to know if copywriting is something you want to offer or not; and second, how to outsource it for your clients. If you outsource it, we cover where to look for a copywriter and some critical tips to keep in mind when matching a good copywriter with your client’s needs.

Show Notes:

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 Are you tired of social media management? Are you getting burnt out on this being the main service that you offer and feeling like EVERYONE is doing it? There’s a better way. You can offer this high-demand, signature service that will not only get you out of the social media management trap, or give you a much-needed break, but this service can help you increase your prices and stand out in a saturated market to grow your business. Become a specialist who can work from anywhere and charge premium prices by adding this service to your repertoire!

Show Notes:

Try Kajabi Free for 45 Days!! Click HERE to check it out. 

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Full Audio Transcription of this...

Copywriting and marketing can be like artwork. Everyone has a different style and an opinion about that style. As a professional, you will come to a time where your work gets criticized, if you haven't already. This episode talks about tips to deal with constructive criticism as well as negative feedback on your work.

Show Notes:

• Facebook Group: bit.ly/AmberGlus

Full Audio Transcription of this Podcast Episode:

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as unique as you are. I'm your host, Amber Glus. Professionally,  I'm a copywriter marketing guru and communications professional, who has spent the last 20 years in media...

You have to ask for the business you want, and you must tell your customers what actions you want them to take. Today’s episode outlines the most effective direct calls to action, explains the difference between direct and indirect calls to action, and gives you a process to use to help you feel like you aren’t always using the same calls to action every time. Using effective calls to action will make your writing more purposeful and won’t leave your customers guessing about how to do business with you.

Show Notes:

• For an all-in-one, and easy-to-use business solution to run your website, email marketing, blog, podcast, membership site, and courses I recommend Kajabi. You can try it for free for...