Many entrepreneurs today try to give too much information to their customers. When you give your customers too much at one time, they can’t clearly see what problem you solve for them, why it’s relevant, and why they want to do business with you. It shouldn’t feel this hard to create the framework of your message, but if you are including too much it can feel overwhelming and confusing. If you include these essential elements to outline your messaging framework though, you’ll have a clear message that your customers will resonate with every time.

Today’s episode gives you the must-have elements of a successful messaging framework to up-level your marketing and copy to convert more leads to customers.

This...

Hey Freelancer! Welcome to the Freelancer Friday Series. These episodes are specifically designed for freelancers who want to add copywriting and content marketing skills to their book of business as a signature service. Today, we unpack step number one to take as a freelancer working with a new client and learning how to get into their voice and character to write well on their behalf.

As a freelancer, understanding the mannerisms, slang, and personality of your client is the first step on your client/freelancer journey in order to create content that resonates with their audience. In this episode, we talk about how to get started, tips for getting into and maintaining that voice and how to begin learning how they serve their customers...

The online business industry is booming, and its growth has created a myriad of opportunities for freelancers, virtual assistants, and online business managers. Having a signature service as a freelancer can help you differentiate yourself in the growing freelancer space, increase your income, and give you more control over a business model that is indispensable in high and low economic times.

Copywriting and content marketing services are at the heart of what online entrepreneurs need. From writing content and website copy to email marketing and advertising, knowing how to write copy and create sales through content is a skill in high demand.

In Today’s episode you will learn:

• The benefits of copywriting and content marketing...

Is one online platform better for your business than another? Do you have to choose just one, or is there an easy way to use all of them? The answer is yes, and in today’s episode, we dive into how to choose the best platform for you, your service, or your product. We cover how to know which platform is right for you and how to use all of them to your benefit to capture more leads and tp strategically place yourself in front of the right customers every time.

Resources From Today's Show:

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Full Audio Transcription of this Podcast Episode:

(00:07):

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as...

Marketing can be overwhelming today and leave you feeling like you're pulled in so many different directions. Should you spend more time on social media? Host a room on Clubhouse? Create a webinar? Build a better sales page? Create more email marketing? It's exhausting, I know, but if you have these five essentials in your marketing, you're off to a great start. Keeping it simple can sometimes feel too easy but in an online world that has us inundated with marketing messages, these five essential pieces will keep your marketing engine running smoothly for your business. Everything else can be added when this foundation has been set to help you build clear and consistent marketing.

These five foundational elements will create a simple...

Building your email list is the most important activity you can spend your time on. In today’s online business world, getting someone’s email address is the equivalent of a customer handing you a $20 dollar bill! Consumers have become much more personal about their email and to get them to give you their sacred address, you must give them value in exchange.

In today’s episode you’ll learn:

• Tips for creating a consumer-friendly lead magnet
• What type of information you can share in a valuable lead magnet
• Ideas for where to market your lead magnet
• A resource for getting your lead magnet on Amazon
• Creating a landing page for your lead magnet to make it easy to share
• Where to share your lead magnet

Grab a pen and...

Creating relevant content just got easier! Nikhil Aitharaju, the co-creator of Topic, joins me on today's show to discuss how Topic helps you create relevant content that goes deep with additional subtopics that get you found on Google. Talk about a game-changer! Nik also gives excellent advice for online businesses looking to up their game in establishing their authority in their industry. He teaches us how to use backlinks for more prominent SEO positioning and how you can level-up your research for content and interviews. Nik was so generous to share such great information!

Resources From Today's Show:

Get 50% off your Topic membership: https://linktr.ee/amberglus

Follow Nikhil at https://www.instagram.com/nikhil.aitharaju/...

Are you a multi-passionate entrepreneur who has a hard time answering the question, "What do you do?" because you have too many answers to give? In today's episode, we talk about creating an answer to this question that covers the commonalities of what you do in your passions or services. It is possible to have many passions and services and still have a clear message. You just have to know how to structure your message and all of the services you provide into a message that is clear for your customers.  

Resources From Today's Show:

Marketing Made Simple by Donald Miller.

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business featured next!

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Your sales page has to work hard. It should be your most effective sales mechanism. A successful sales page speaks directly to the problems your business solves and clearly explains what life looks like after your customers work with you. Imagine your customer landing on your sales page… are you confident they will buy from you? Use the tools in today’s episode to ensure that when a lead lands on your sales page, they always become a paying customer. We outline the exact structure of how to write a sales page, that actually sells!

 Resources From Today’s Show:  

Contracts and Legal Documents: The Contract Vault

 Join The School of Copy and Messaging Facebook Group to gain access to...

There are a lot of great ways to get your services in front of new potential clients, but today’s episode goes over some creative ways you can do this to increase your business. Spending some dedicated time each day to gaining new clients can be daunting, but when you have a plan and specific actions to take, you can create a system that will save you time and showcase your expertise to your clients. If you are a VA, OBM, or freelancer who needs some creative ways to get new clients or an entrepreneur who wants some new ways to get in front of your ideal clients…this episode is for you!

Resources from today's show:

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions...