Many entrepreneurs today try to give too much information to their customers. When you give your customers too much at one time, they can’t clearly see what problem you solve for them, why it’s relevant, and why they want to do business with you. It shouldn’t feel this hard to create the framework of your message, but if you are including too much it can feel overwhelming and confusing. If you include these essential elements to outline your messaging framework though, you’ll have a clear message that your customers will resonate with every time.

Today’s episode gives you the must-have elements of a successful messaging framework to up-level your marketing and copy to convert more leads to customers.

This...

The online business industry is booming, and its growth has created a myriad of opportunities for freelancers, virtual assistants, and online business managers. Having a signature service as a freelancer can help you differentiate yourself in the growing freelancer space, increase your income, and give you more control over a business model that is indispensable in high and low economic times.

Copywriting and content marketing services are at the heart of what online entrepreneurs need. From writing content and website copy to email marketing and advertising, knowing how to write copy and create sales through content is a skill in high demand.

In Today’s episode you will learn:

• The benefits of copywriting and content marketing...

As a freelancer who does copywriting and content marketing services, you may get asked by your clients to do text marketing. Text marketing is becoming more popular, and it’s a great way to communicate a message directly to customers. Knowing the ins and outs of text marketing is a great way to set yourself apart as a freelancer, virtual assistant, online business manager, or director of operations. If you are a work-from-home professional, knowing these details will help you decide if you want to offer this service in your business.

Being at the top of your freelancer game includes knowing all of the marketing options for your clients. Even if you decide not to offer text marketing to your list of services, understanding the...

If you’ve received a text from a company you do business with or an influencer you follow online, then you’ve experienced text marketing. Among a noisy online world full of algorithms in social media, text marketing is a great way to get your message and marketing in front of your consumers in an unfiltered, direct-to-consumer way. 

In today’s episode, you’ll learn:

• What text marketing is
• Benefits of using text marketing
• Examples of how text marketing can be used in your business to generate leads and build relationships with your existing customers
• What you need to look for when choosing a text marketing platforms
• The difference between being assigned a phone number or using short, long or vanity codes
• ...

Can you use Clubhouse to build your business? To get clients? To expand your network? The answer is yes, yes, and yes! Clubhouse offers you some great, innovative ways to get in front of your customers, showcase your expertise, and network with your soon-to-be clients! In today's episode, we evaluate how you can use Clubhouse for market research, networking, creating content, serving your audience, and increasing your business. If you aren't on this platform yet, go get it and dive into a new client base and new ways of marketing your business online, friend!

Full Audio Transcription of this Podcast Episode:

(00:07):

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it...

Is one online platform better for your business than another? Do you have to choose just one, or is there an easy way to use all of them? The answer is yes, and in today’s episode, we dive into how to choose the best platform for you, your service, or your product. We cover how to know which platform is right for you and how to use all of them to your benefit to capture more leads and tp strategically place yourself in front of the right customers every time.

Resources From Today's Show:

Transcription Software: temi.com

Full Audio Transcription of this Podcast Episode:

(00:07):

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as...

Building your email list is the most important activity you can spend your time on. In today’s online business world, getting someone’s email address is the equivalent of a customer handing you a $20 dollar bill! Consumers have become much more personal about their email and to get them to give you their sacred address, you must give them value in exchange.

In today’s episode you’ll learn:

• Tips for creating a consumer-friendly lead magnet
• What type of information you can share in a valuable lead magnet
• Ideas for where to market your lead magnet
• A resource for getting your lead magnet on Amazon
• Creating a landing page for your lead magnet to make it easy to share
• Where to share your lead magnet

Grab a pen and...

Email marketing is an important piece of any business. It's your way to stay top-of-mind with your customers and be the first one they think of when they need to buy your product or service. You own your email list, not social media, and you must nurture that list with the right content to keep your customers engaged. In today's episode, we talk about how to provide value in the emails you send to your list, what kind of content to send, and how to use stellar subject lines so your emails get opened! Grab your pen and dive in!

Resources From Today's Show:

Grab your Email Marketing Swipe Files & Tips

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business...

Do you need a process for creating content and turning it into a sales funnel? Yes. Yes, you do! Creating content is hard, but with a process that helps you create relevant content for your audience and repurpose it to help you build a funnel of customers, it can be a lot easier. The content you create can help you establish your authority in your industry, grow trust with your audience, and shorten your sales cycle when it’s time for a customer to buy. Today’s episode gives you a few tactics to do for homework that will get you started with what content to create. We’ll continue with this series over the next few weeks to show you what to do next and give you some resources that will make content creation...

Having a "personal brand" has become a buzzword in modern marketing. What does that mean? Do you need to build a personal brand? How do you get started? These are all questions we answer in today's episode. Whether you are starting a business, applying for a job, or are a freelancer, we discuss why personal branding has become so important and why it's the modern version of your resume. 

 Resources From Today's Show:

Today's episode references Podcast Pro University for a podcast course to create your own podcast! Access the course here https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your...