Many entrepreneurs today try to give too much information to their customers. When you give your customers too much at one time, they can’t clearly see what problem you solve for them, why it’s relevant, and why they want to do business with you. It shouldn’t feel this hard to create the framework of your message, but if you are including too much it can feel overwhelming and confusing. If you include these essential elements to outline your messaging framework though, you’ll have a clear message that your customers will resonate with every time.

Today’s episode gives you the must-have elements of a successful messaging framework to up-level your marketing and copy to convert more leads to customers.

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If you’ve received a text from a company you do business with or an influencer you follow online, then you’ve experienced text marketing. Among a noisy online world full of algorithms in social media, text marketing is a great way to get your message and marketing in front of your consumers in an unfiltered, direct-to-consumer way. 

In today’s episode, you’ll learn:

• What text marketing is
• Benefits of using text marketing
• Examples of how text marketing can be used in your business to generate leads and build relationships with your existing customers
• What you need to look for when choosing a text marketing platforms
• The difference between being assigned a phone number or using short, long or vanity codes
• ...

Your sales page has to work hard. It should be your most effective sales mechanism. A successful sales page speaks directly to the problems your business solves and clearly explains what life looks like after your customers work with you. Imagine your customer landing on your sales page… are you confident they will buy from you? Use the tools in today’s episode to ensure that when a lead lands on your sales page, they always become a paying customer. We outline the exact structure of how to write a sales page, that actually sells!

 Resources From Today’s Show:  

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Most customers don’t buy the first time they visit your website, walk into your store, or learn about your services. Customers today are educated and have a ton of information at their fingertips. To stand out in a saturated market, gain the trust and loyalty of your customers, and create a community that will buy from you over and over again you must cultivate trust with your audience. Having an audience that trusts you shortens your sales cycle, increases your sales volume, and builds a long-term rapport that will help your business, services, or products stand out against the competition.

Resources from today's show:

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Do you ever feel like you create content… and then…crickets?? Do you wonder if your message is resonating with anyone? Creating content that resonates with your audience and using copy that they can relate to is key to getting your customers to pay attention. Listen to today’s episode to learn how you can create content that gets, and keeps, your customers interest in your message and has them looking forward to the content you create!

Show Notes:

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Full Audio Transcription of this Podcast...

It’s tough to stand out in today’s busy online business world, but it’s also possible. Speaking directly to the pain points and triggers of your customer will set you above the noise and establishes a relationship of know, like and trust with your customers that keep them loyal to you. Here is an outline that will help you identify the pain points of your customers, know how to use them in your marketing and copywriting, and get your customer to choose you over your industry competitors. This will help you identify the real reason your customers buy, and how you can use that to sell more of your products or services.

Show Notes:

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As we continue our series on “How To Get past The Blank Screen When Creating Content For Your Business”, today’s episode features a special guest, Stephannie Finley Fortune, the owner of Spark and Soar, Life Coaching and Design Strategies. Stephannie talks to us about how getting clarity in your life can simplify the creation of your message for your business, and about the importance of knowing who you are and what your high values are. If you’re struggling with writer’s block because you don’t know what you want to create content on, or maybe you don’t even know what your business is yet, today’s episode is for you!

Show Notes:

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Hi Friends. I’m so glad you’re here. I want to take a moment today to introduce you to this blog, The School of Copy and Messaging, and to introduce myself, your author, Amber Glus.

This blog is designed to help entrepreneurs know how to do effective copywriting in their business, craft their unique message, and promote it online and build a business that brings happiness and freedom. If you are an entrepreneur looking for tactical steps to accomplish this, or a freelancer who wants to offer these services to others, you’re in the right place.

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Full Podcast Episode:

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