Is one online platform better for your business than another? Do you have to choose just one, or is there an easy way to use all of them? The answer is yes, and in today’s episode, we dive into how to choose the best platform for you, your service, or your product. We cover how to know which platform is right for you and how to use all of them to your benefit to capture more leads and tp strategically place yourself in front of the right customers every time.

Resources From Today's Show:

Transcription Software: temi.com

Full Audio Transcription of this Podcast Episode:

(00:07):

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as...

Marketing can be overwhelming today and leave you feeling like you're pulled in so many different directions. Should you spend more time on social media? Host a room on Clubhouse? Create a webinar? Build a better sales page? Create more email marketing? It's exhausting, I know, but if you have these five essentials in your marketing, you're off to a great start. Keeping it simple can sometimes feel too easy but in an online world that has us inundated with marketing messages, these five essential pieces will keep your marketing engine running smoothly for your business. Everything else can be added when this foundation has been set to help you build clear and consistent marketing.

These five foundational elements will create a simple...

Building your email list is the most important activity you can spend your time on. In today’s online business world, getting someone’s email address is the equivalent of a customer handing you a $20 dollar bill! Consumers have become much more personal about their email and to get them to give you their sacred address, you must give them value in exchange.

In today’s episode you’ll learn:

• Tips for creating a consumer-friendly lead magnet
• What type of information you can share in a valuable lead magnet
• Ideas for where to market your lead magnet
• A resource for getting your lead magnet on Amazon
• Creating a landing page for your lead magnet to make it easy to share
• Where to share your lead magnet

Grab a pen and...

Email marketing is an important piece of any business. It's your way to stay top-of-mind with your customers and be the first one they think of when they need to buy your product or service. You own your email list, not social media, and you must nurture that list with the right content to keep your customers engaged. In today's episode, we talk about how to provide value in the emails you send to your list, what kind of content to send, and how to use stellar subject lines so your emails get opened! Grab your pen and dive in!

Resources From Today's Show:

Grab your Email Marketing Swipe Files & Tips

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your business...

Creating relevant content just got easier! Nikhil Aitharaju, the co-creator of Topic, joins me on today's show to discuss how Topic helps you create relevant content that goes deep with additional subtopics that get you found on Google. Talk about a game-changer! Nik also gives excellent advice for online businesses looking to up their game in establishing their authority in their industry. He teaches us how to use backlinks for more prominent SEO positioning and how you can level-up your research for content and interviews. Nik was so generous to share such great information!

Resources From Today's Show:

Get 50% off your Topic membership: https://linktr.ee/amberglus

Follow Nikhil at https://www.instagram.com/nikhil.aitharaju/...

Do you need a process for creating content and turning it into a sales funnel? Yes. Yes, you do! Creating content is hard, but with a process that helps you create relevant content for your audience and repurpose it to help you build a funnel of customers, it can be a lot easier. The content you create can help you establish your authority in your industry, grow trust with your audience, and shorten your sales cycle when it’s time for a customer to buy. Today’s episode gives you a few tactics to do for homework that will get you started with what content to create. We’ll continue with this series over the next few weeks to show you what to do next and give you some resources that will make content creation...

Do you have blinders on when it comes to your business? It’s easy to do. Especially if you are a solopreneur, it’s easy to get wrapped up in the day-to-day busyness of a business. If you haven’t looked up from the chaos in a while to look at what your competition is doing, you need to. Understanding what makes your business different, how you serve your customer differently, and what makes your business unique is essential to continuing to grow and expand your marketing. In today’s episode, we talk about how you can stay in touch with what your competitor is doing and why it’s important.

 Resources From Today’s Show:

 Join The School of Copy and Messaging Facebook Group to gain...

Your sales page has to work hard. It should be your most effective sales mechanism. A successful sales page speaks directly to the problems your business solves and clearly explains what life looks like after your customers work with you. Imagine your customer landing on your sales page… are you confident they will buy from you? Use the tools in today’s episode to ensure that when a lead lands on your sales page, they always become a paying customer. We outline the exact structure of how to write a sales page, that actually sells!

 Resources From Today’s Show:  

Contracts and Legal Documents: The Contract Vault

 Join The School of Copy and Messaging Facebook Group to gain access to...

There are a lot of great ways to get your services in front of new potential clients, but today’s episode goes over some creative ways you can do this to increase your business. Spending some dedicated time each day to gaining new clients can be daunting, but when you have a plan and specific actions to take, you can create a system that will save you time and showcase your expertise to your clients. If you are a VA, OBM, or freelancer who needs some creative ways to get new clients or an entrepreneur who wants some new ways to get in front of your ideal clients…this episode is for you!

Resources from today's show:

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions...

Most customers don’t buy the first time they visit your website, walk into your store, or learn about your services. Customers today are educated and have a ton of information at their fingertips. To stand out in a saturated market, gain the trust and loyalty of your customers, and create a community that will buy from you over and over again you must cultivate trust with your audience. Having an audience that trusts you shortens your sales cycle, increases your sales volume, and builds a long-term rapport that will help your business, services, or products stand out against the competition.

Resources from today's show:

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and...