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Copywriting Basics: What You Need For Converting Customers

 Sales funnels and copywriting don’t have to be complicated. It’s usually when we try to make these complicated that they don’t convert. Copy that’s clear and concise to your customer, and simple sales funnels that serve your audience and give them a clear direction will win over complicated messages every time. I hope after listening to today’s episode, you gain confidence in knowing that simple and straightforward will convert more customers than complex and complicated.

In today’s episode you’ll learn:

  • The basic elements of copy that converts
  • How to create a simple sales funnel to promote your business
  • Why applying the right story to your message will increase your customer conversion
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The Secret To Building A Rockstar Freelancer Portfolio

Hey Freelancer! Today’s episode covers a critical topic, your portfolio! There are five sections a portfolio needs to have to make it stand out from the crowd and showcase your talent. Having a portfolio is essential to any freelancing, virtual assistant, or work-from-home career, especially for copywriters.

If you are new to copywriting and you're adding this as a signature service to your VA or freelancer business, this episode will help you create a portfolio from scratch in no time, even without a ton of experience.

In today’s episode you’ll learn:

  • The five sections you should include in your portfolio
  • Different types of platforms to use to create and present your portfolio
  • Two hacks that will make your portfolio...
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What Is A BrandScript? How To Use It To Grow Your Business

Do you know the story your brand tells? Does your brand tell a compelling story that makes customers want to do business with you? If not, you need a BrandScript! A BrandScript is a StoryBrand term, and I’m your StoryBrand guide here to help you create the foundation of a message for your brand that will compel your customers to do business with you again and again. 

Your BrandScript will help you when you get stuck writing your copy for sales pages, your website, a lead magnet, social media…anywhere! It’s the foundation of your message that will keep your copy on track and give it the element that it may be missing if you feel like your message has been falling flat or needs a refresh. Whether you’re...

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How To Build A Brand Your Customers Will Remember

Branding your brand is imperative in today’s online business environment. You spend time and money building it, so your customers remember you, and what you do. At least that’s the goal, right? How do you build a brand your customers will not only remember, but refer to? That’s what we’re covering in today’s episode.

In Today’s episode you will learn:

  • The four foundations your brand needs to be successful
  • How to get your customers to memorize your brand message
  • How to increase your business with referrals
  • Why positioning your customer as the hero in your message helps your brand to be unforgettable

Resources From Today's Show:

Today's episode references Podcast Pro University for a podcast course...

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