The online business industry is booming, and its growth has created a myriad of opportunities for freelancers, virtual assistants, and online business managers. Having a signature service as a freelancer can help you differentiate yourself in the growing freelancer space, increase your income, and give you more control over a business model that is indispensable in high and low economic times.

Copywriting and content marketing services are at the heart of what online entrepreneurs need. From writing content and website copy to email marketing and advertising, knowing how to write copy and create sales through content is a skill in high demand.

In Today’s episode you will learn:

• The benefits of copywriting and content marketing...

The headlines you use in ad copy, email subject lines, social media posts…they determine if your customer can quickly decipher if your content is important enough to them to keep reading. Your headlines must speak directly to your customer and tell them why your content matters to them, what the outcome is for them, or how it helps them. In the saturated, online, information-heavy world your customers interact in, the headlines you use need to be to the point and directly related to value-driven content for your audience. You only have a few seconds on a post, an email, ad copy, a blog, or a video for your customer to decide if they stay engaged with your content. A highly effective headline will help you keep your...

If copywriting isn’t your jam (yet!), but you know you want to break into the industry and start adding it as a signature service to your virtual assistant, freelancer, or online business manager offering, then should you take on copywriting and outsource the work? It depends! Listen in to today’s episode to learn, first, some questions to ask yourself to know if copywriting is something you want to offer or not; and second, how to outsource it for your clients. If you outsource it, we cover where to look for a copywriter and some critical tips to keep in mind when matching a good copywriter with your client’s needs.

Show Notes:

Try Kajabi Free for 45 Days!! Click HERE to check it out. 

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 Are you tired of social media management? Are you getting burnt out on this being the main service that you offer and feeling like EVERYONE is doing it? There’s a better way. You can offer this high-demand, signature service that will not only get you out of the social media management trap, or give you a much-needed break, but this service can help you increase your prices and stand out in a saturated market to grow your business. Become a specialist who can work from anywhere and charge premium prices by adding this service to your repertoire!

Show Notes:

Try Kajabi Free for 45 Days!! Click HERE to check it out. 

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Full Audio Transcription of this...

Your website is the hub of your business and making sure that your user has a good experience on your site can determine if they're going to be a customer. On your website, you not only need copy that speaks to your customer, and builds their trust in you, but you also need these elements that ensure they have a good experience on your website and give them the opportunity to engage with you and your services.

Today, we cover ten things that a successful website needs to have (and an additional bonus tip!) to help you turn readers, into customers. 

Show Notes:

Today's episode also references the book, Marketing Made Simple, by Donald Miller

Full Podcast Episode:

Does your website convert readers into customers? Your website is...