Marketing can be overwhelming today and leave you feeling like you're pulled in so many different directions. Should you spend more time on social media? Host a room on Clubhouse? Create a webinar? Build a better sales page? Create more email marketing? It's exhausting, I know, but if you have these five essentials in your marketing, you're off to a great start. Keeping it simple can sometimes feel too easy but in an online world that has us inundated with marketing messages, these five essential pieces will keep your marketing engine running smoothly for your business. Everything else can be added when this foundation has been set to help you build clear and consistent marketing.

These five foundational elements will create a simple...

Building your email list is the most important activity you can spend your time on. In today’s online business world, getting someone’s email address is the equivalent of a customer handing you a $20 dollar bill! Consumers have become much more personal about their email and to get them to give you their sacred address, you must give them value in exchange.

In today’s episode you’ll learn:

• Tips for creating a consumer-friendly lead magnet
• What type of information you can share in a valuable lead magnet
• Ideas for where to market your lead magnet
• A resource for getting your lead magnet on Amazon
• Creating a landing page for your lead magnet to make it easy to share
• Where to share your lead magnet

Grab a pen and...

Having a "personal brand" has become a buzzword in modern marketing. What does that mean? Do you need to build a personal brand? How do you get started? These are all questions we answer in today's episode. Whether you are starting a business, applying for a job, or are a freelancer, we discuss why personal branding has become so important and why it's the modern version of your resume. 

 Resources From Today's Show:

Today's episode references Podcast Pro University for a podcast course to create your own podcast! Access the course here https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

 Join The School of Copy and Messaging Facebook Group to gain access to the live sessions and have your...

Do you have blinders on when it comes to your business? It’s easy to do. Especially if you are a solopreneur, it’s easy to get wrapped up in the day-to-day busyness of a business. If you haven’t looked up from the chaos in a while to look at what your competition is doing, you need to. Understanding what makes your business different, how you serve your customer differently, and what makes your business unique is essential to continuing to grow and expand your marketing. In today’s episode, we talk about how you can stay in touch with what your competitor is doing and why it’s important.

 Resources From Today’s Show:

 Join The School of Copy and Messaging Facebook Group to gain...

Your website is the hub of your business and making sure that your user has a good experience on your site can determine if they're going to be a customer. On your website, you not only need copy that speaks to your customer, and builds their trust in you, but you also need these elements that ensure they have a good experience on your website and give them the opportunity to engage with you and your services.

Today, we cover ten things that a successful website needs to have (and an additional bonus tip!) to help you turn readers, into customers. 

Show Notes:

Today's episode also references the book, Marketing Made Simple, by Donald Miller

Full Podcast Episode:

Does your website convert readers into customers? Your website is...