The “I help statement” has become a buzzphrase in the online business industry. It’s meant to be a short statement that quickly and clearly defines what you do in your niche. In today’s podcast, we talk about how an “I help statement” should also help you stand out in your industry, and make your business memorable to your customers. After all, if your customers don’t remember you, your I help statement isn’t doing you much good. You want your statement to identify you, your business, and your niche, but you also want it to differentiate you and help your customers remember you for the services you offer.

Marketing is an exercise in memorization. If your “I help statement” is...

Does your business have a mission statement? Your mission should tell the public what you do, who you do it for, and how you do it; but more than that, it should express the purpose for why you do it.

In today's episode, we walk through eight points to consider when writing the mission for your business, and a framework you can use for how to get started with writing it. Your mission statement showcases the value your business, product, or services provide to your customer, and it should paint a picture for them of the outcome they get after working with you.

It should express meaning and create an emotion that ties your customer to your company, creating loyalty for your brand and deepening the relationship you have with your customer...