Hey Freelancer! Welcome to the Freelancer Friday Series. These episodes are specifically designed for freelancers who want to add copywriting and content marketing skills to their book of business as a signature service. Today, we unpack step number one to take as a freelancer working with a new client and learning how to get into their voice and character to write well on their behalf.

As a freelancer, understanding the mannerisms, slang, and personality of your client is the first step on your client/freelancer journey in order to create content that resonates with their audience. In this episode, we talk about how to get started, tips for getting into and maintaining that voice and how to begin learning how they serve their customers...

Creating relevant content just got easier! Nikhil Aitharaju, the co-creator of Topic, joins me on today's show to discuss how Topic helps you create relevant content that goes deep with additional subtopics that get you found on Google. Talk about a game-changer! Nik also gives excellent advice for online businesses looking to up their game in establishing their authority in their industry. He teaches us how to use backlinks for more prominent SEO positioning and how you can level-up your research for content and interviews. Nik was so generous to share such great information!

Resources From Today's Show:

Get 50% off your Topic membership: https://linktr.ee/amberglus

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Your sales page has to work hard. It should be your most effective sales mechanism. A successful sales page speaks directly to the problems your business solves and clearly explains what life looks like after your customers work with you. Imagine your customer landing on your sales page… are you confident they will buy from you? Use the tools in today’s episode to ensure that when a lead lands on your sales page, they always become a paying customer. We outline the exact structure of how to write a sales page, that actually sells!

 Resources From Today’s Show:  

Contracts and Legal Documents: The Contract Vault

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Do you ever feel like you create content… and then…crickets?? Do you wonder if your message is resonating with anyone? Creating content that resonates with your audience and using copy that they can relate to is key to getting your customers to pay attention. Listen to today’s episode to learn how you can create content that gets, and keeps, your customers interest in your message and has them looking forward to the content you create!

Show Notes:

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Full Audio Transcription of this Podcast...

The headlines you use in ad copy, email subject lines, social media posts…they determine if your customer can quickly decipher if your content is important enough to them to keep reading. Your headlines must speak directly to your customer and tell them why your content matters to them, what the outcome is for them, or how it helps them. In the saturated, online, information-heavy world your customers interact in, the headlines you use need to be to the point and directly related to value-driven content for your audience. You only have a few seconds on a post, an email, ad copy, a blog, or a video for your customer to decide if they stay engaged with your content. A highly effective headline will help you keep your...

If copywriting isn’t your jam (yet!), but you know you want to break into the industry and start adding it as a signature service to your virtual assistant, freelancer, or online business manager offering, then should you take on copywriting and outsource the work? It depends! Listen in to today’s episode to learn, first, some questions to ask yourself to know if copywriting is something you want to offer or not; and second, how to outsource it for your clients. If you outsource it, we cover where to look for a copywriter and some critical tips to keep in mind when matching a good copywriter with your client’s needs.

Show Notes:

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Copywriting and marketing can be like artwork. Everyone has a different style and an opinion about that style. As a professional, you will come to a time where your work gets criticized, if you haven't already. This episode talks about tips to deal with constructive criticism as well as negative feedback on your work.

Show Notes:

• Facebook Group: bit.ly/AmberGlus

Full Audio Transcription of this Podcast Episode:

Welcome to The School of Copy and Messaging, a podcast where we help you craft your message and promote it online to build the business as unique as you are. I'm your host, Amber Glus. Professionally,  I'm a copywriter marketing guru and communications professional, who has spent the last 20 years in media...